Skip to content

AI Category Suggestions

AI category suggestions analyze your products and recommend the most specific Google Product Category. Accurate categorization improves ad targeting and reduces disapprovals.

The AI analyzes product data to suggest categories:

Input:

Title: "Nike Air Max 90 Men's Running Shoes"
Description: "Lightweight running shoes with Air cushioning"
Product Type: "Shoes"

AI Suggestion:

Apparel & Accessories > Shoes > Athletic Shoes > Running Shoes
BenefitDescription
Better targetingAds show to more relevant shoppers
Accurate biddingPlatform knows true competition
Policy complianceCategory-specific rules are applied
Feature eligibilitySome features require specific categories
  1. Select products

    Go to Products and filter for products without categories.

  2. Click Optimize with AI

    Choose Categories from the options.

  3. Review suggestions

    AI shows suggested categories with confidence scores.

  4. Apply changes

    Accept suggestions or choose alternatives.

AI provides confidence levels:

ScoreMeaningAction
90-100%Very confidentSafe to auto-accept
70-89%Likely correctQuick review recommended
50-69%Possible matchCareful review needed
Below 50%UncertainManual selection recommended

For each product, AI may suggest alternatives:

Primary suggestion (85%):
Apparel & Accessories > Clothing > Shirts > Dress Shirts
Alternatives:
- Apparel & Accessories > Clothing > Shirts > Button-Down Shirts (75%)
- Apparel & Accessories > Clothing > Shirts > Oxford Shirts (60%)
  1. Filter products by Shopify product type
  2. Select all matching products
  3. Run AI categorization
  4. Review suggestions by group
  5. Accept all if consistent
  1. Filter by vendor
  2. Similar products likely share categories
  3. Run AI and bulk accept
  1. Filter: “Missing Google Product Category”
  2. Run AI suggestions
  3. Review and apply

AI suggests the most specific category possible:

LevelExampleSpecificity
1Apparel & AccessoriesToo broad
2Apparel & Accessories > ClothingStill broad
3Apparel & Accessories > Clothing > ShirtsBetter
4Apparel & Accessories > Clothing > Shirts > T-ShirtsBest
ProductAI Category Suggestion
Men’s jeansApparel & Accessories > Clothing > Pants > Jeans
Running shoesApparel & Accessories > Shoes > Athletic Shoes > Running Shoes
Winter jacketApparel & Accessories > Clothing > Outerwear > Coats & Jackets
Silk scarfApparel & Accessories > Clothing Accessories > Scarves & Shawls
ProductAI Category Suggestion
Wireless earbudsElectronics > Audio > Headphones & Headsets
Phone caseElectronics > Electronics Accessories > Mobile Phone Accessories > Cases
USB chargerElectronics > Electronics Accessories > Power > Chargers
Smart watchElectronics > Wearable Technology > Smart Watches
ProductAI Category Suggestion
Coffee tableFurniture > Tables > Coffee Tables
Bed sheetsHome & Garden > Linens & Bedding > Bedding > Bed Sheets
Wall artHome & Garden > Decor > Artwork > Posters & Prints
Garden toolsHome & Garden > Lawn & Garden > Gardening > Gardening Tools

For high-confidence suggestions:

  1. Scan the category path
  2. Verify it matches the product
  3. Accept or adjust

For uncertain suggestions:

  1. Read the full category path
  2. Check category requirements (apparel needs gender, age_group)
  3. Compare alternatives
  4. Select best match

If AI suggestion is wrong:

  1. Click Choose Different Category
  2. Search for the correct category
  3. Select from dropdown
  4. Apply

Some categories have additional requirements:

CategoryAdditional Requirements
Apparelgender, age_group, color, size
Softwarecondition must be “new”
Booksgtin (ISBN) required
Mediaage rating may be needed
FoodMust comply with food policies

AI works better with:

  • Descriptive titles
  • Complete product descriptions
  • Accurate product types
  • Brand information

When you correct AI suggestions:

  • The system learns
  • Future suggestions improve
  • Similar products benefit

After category optimization:

MetricExpected Change
Product approvalsMore products approved
Impression shareBetter category matching
Click-through rateMore relevant ad placements
Cost per clickMay decrease with better targeting