Optimizing Descriptions with AI

AI description optimization improves your product descriptions by enhancing readability, adding relevant keywords, and structuring content for maximum impact.

Why Our Description AI Outperforms

Generic AI produces generic descriptions. Our description optimization uses custom prompts engineered for e-commerce conversion:

• Keyword-rich content — Natural integration of search terms shoppers use
• Benefit-focused structure — Features translated into customer benefits
• Scannable formatting — Bullet points and structure that convert
• Platform optimization — Google favors different content than Facebook or TikTok

Tip

We continuously refine our prompts based on which descriptions drive the best ad performance and organic rankings.

How AI Description Optimization Works

The AI rewrites descriptions while preserving key information:

Before:

This is a blue shirt made of cotton. It is comfortable.
Machine washable. Good for work or casual wear.

After:

Elevate your everyday style with this versatile cotton shirt
in a rich blue hue. Crafted from 100% premium cotton for
all-day comfort.

Features:
• Breathable cotton fabric
• Versatile style for office or weekend
• Easy machine wash care
• Classic fit through chest and waist

Perfect for building a smart-casual wardrobe that transitions
seamlessly from desk to dinner.

Using AI Description Optimization

1. Select products

   Go to Products and select products to optimize.

2. Click Optimize with AI

   Choose Descriptions from the options.

3. Configure settings

   Set preferences:

   • Description length (short, medium, long)
   • Include specifications
   • Tone (professional, casual, enthusiastic)

4. Review suggestions

   Compare current and suggested descriptions.

5. Apply changes

   Accept, edit, or reject each suggestion.

Optimization Settings

Description Length

Setting	Character Range	Best For
Short	150-300	Quick-decision products
Medium	300-700	Most products
Long	700-1500	High-consideration items

Include Specifications

AI can automatically include:

• Materials and composition
• Dimensions and sizes
• Care instructions
• Compatibility info

Tone

Tone	Description	Best For
Professional	Formal, technical	B2B, electronics
Casual	Friendly, conversational	Fashion, lifestyle
Enthusiastic	Exciting, energetic	Youth market, sports
Luxury	Sophisticated, aspirational	Premium products

Tip

Match your brand voice. If your website uses casual language, set the AI tone to match.

What AI Improves

Structures Content

AI organizes information logically:

• Opening hook
• Key features (bulleted)
• Specifications
• Use cases
• Call to action

Adds Keywords

AI incorporates search-relevant terms:

Category	Keywords Added
Apparel	Fit, style, occasion, material
Electronics	Compatibility, specs, use cases
Home	Style, dimensions, material, room
Beauty	Skin type, ingredients, results

Improves Readability

• Shorter sentences
• Clear paragraphs
• Bullet points for scanning
• Logical flow

Reviewing Suggestions

The review interface shows side-by-side comparison:

View	Content
Current	Your existing description
Suggested	AI-generated description
Diff	Highlighted changes

Editing Suggestions

Click Edit to modify before applying:

• Keep AI structure, change wording
• Add product-specific details
• Remove inaccurate information

Examples by Category

Apparel

Original:

Nice jacket for winter. Warm and comfortable.

Optimized:

Stay warm in style with this premium winter jacket
designed for cold-weather comfort.

• Water-resistant outer shell
• Warm synthetic insulation
• Adjustable hood and cuffs
• Multiple zippered pockets

Ideal for daily commutes, weekend adventures, or
casual outdoor activities when temperatures drop.
Available in sizes S-XXL.

Electronics

Original:

Bluetooth speaker with good sound. Battery lasts long.

Optimized:

Experience powerful, room-filling sound with this
portable Bluetooth speaker featuring advanced audio
technology.

Key Features:
• 360-degree stereo sound
• 20-hour battery life
• IPX7 waterproof rating
• Bluetooth 5.0 connectivity

Perfect for beach trips, pool parties, or backyard
gatherings. Pairs easily with any smartphone or tablet.

Home Goods

Original:

Nice lamp for bedroom. LED light.

Optimized:

Add warm ambiance to your bedroom with this elegant
LED table lamp featuring a modern minimalist design.

• Energy-efficient LED technology
• 3 brightness levels with touch control
• Sleek brushed metal finish
• Compact 12" height perfect for nightstands

Creates the perfect atmosphere for reading, relaxing,
or winding down before sleep. Bulb included.

Bulk Description Optimization

For efficiency with large catalogs:

By Category

1. Filter by product type
2. Run AI with category-appropriate tone
3. Review and apply

By Quality

1. Filter by “short description” or “missing description”
2. Run AI to generate comprehensive descriptions
3. Review and apply

Note

AI descriptions work best when you have some existing content. Products with no description require more careful review.

Maintaining Brand Voice

Provide Examples

Before bulk optimization:

1. Manually write ideal descriptions for 5-10 products
2. Use these as references
3. AI maintains similar style

Post-Optimization Editing

After AI generates descriptions:

1. Add brand-specific phrases
2. Include trademark statements
3. Adjust tone as needed

Measuring Impact

Track these metrics:

Metric	Expected Impact
Time on product page	Should increase
Conversion rate	Should improve
Return rate	May decrease (better expectations)
SEO rankings	May improve with keywords

Common Issues

AI misses product specifics

Solution: Edit suggestions to add unique features the AI couldn’t infer from limited data.

Descriptions too generic

Solution: Provide more product data (materials, features) before running AI.

Inconsistent tone across products

Solution: Run optimization in batches by category with consistent settings.

Related Guides

• Introduction to AI
• Customizing Product Descriptions
• AI Credits & Usage