AI Product Highlights

Product highlights are short bullet points that appear in some ad formats. AI generates compelling highlights from your product data to improve ad performance.

What Are Product Highlights?

Product highlights are 4-6 short phrases that showcase key product features:

• Premium 100% cotton fabric
• Classic fit through chest and waist
• Machine washable for easy care
• Versatile style for work or weekend

They appear in:

Google Performance Max ads
Shopping ad extensions
Product listing rich snippets

How AI Highlights Work

AI analyzes your product and generates benefit-focused highlights:

Input:

Title: Men's Oxford Dress Shirt
Description: Classic cotton oxford shirt with button-down collar.
Features a comfortable regular fit. Machine washable.
Available in multiple colors.

AI Output:

• Premium 100% cotton oxford weave
• Button-down collar stays crisp all day
• Comfortable regular fit
• Easy machine wash care
• Available in 8 colors

Generating Highlights with AI

Select products

Go to Products and select items to optimize.
Click Optimize with AI

Choose Highlights from the options.
Set preferences
- Number of highlights (4-6)
- Focus areas (features, benefits, materials)
Review suggestions

AI shows generated highlights for each product.
Apply changes

Accept, edit, or reject highlights.

Highlight Best Practices

Focus on Benefits

Feature	Benefit
”Made of cotton"	"Breathable comfort all day"
"32GB storage"	"Store thousands of photos"
"Ergonomic design"	"Reduces hand fatigue”

Keep It Concise

Too Long	Better
”This product features a waterproof exterior coating that keeps you dry"	"Waterproof exterior keeps you dry"
"Our proprietary technology provides excellent battery life"	"20+ hour battery life”

Include Specifics

Vague	Specific
”Good battery life"	"20-hour battery life"
"High quality"	"Premium 304 stainless steel"
"Comfortable"	"Memory foam cushioning”

Highlight Categories

AI generates highlights across categories:

Features

Materials and construction
Technical specifications
Size and dimensions

Benefits

Comfort and convenience
Performance advantages
Time or money savings

Differentiators

Unique selling points
Awards or certifications
Brand reputation

Review ratings
Best-seller status
Customer favorites

Examples by Product Type

Apparel

• 100% organic cotton
• Pre-shrunk for perfect fit
• Double-stitched seams
• Tagless for comfort
• Available in 12 colors

Electronics

• 30-hour battery life
• Active noise cancellation
• IPX7 waterproof rating
• Bluetooth 5.0 connectivity
• Includes carrying case

Home Goods

• Solid oak construction
• Easy 15-minute assembly
• Supports up to 100 lbs
• Scratch-resistant finish
• 5-year warranty included

Beauty

• Dermatologist tested
• Paraben and sulfate free
• Suitable for all skin types
• Visible results in 2 weeks
• 3.4 oz / 100ml size

Customizing AI Highlights

Edit Before Applying

Click Edit to modify any highlight:

Add product-specific details
Include brand terminology
Adjust tone to match brand

Add Manual Highlights

Combine AI suggestions with your own:

Accept AI highlights
Click Add Highlight
Enter your custom bullet point
Reorder as needed

Remove Highlights

Click X to remove individual highlights
Keep 4-6 total for best results

Bulk Highlight Generation

For large catalogs:

By Category

Filter by product type
Run AI highlights
Review similar products together
Accept consistent highlights

Template Approach

For products sharing features:

Generate highlights for one product
Apply similar highlights to related products
Customize unique details

Measuring Highlight Impact

Track these metrics after adding highlights:

Metric	Indicates
Click-through rate	Highlight appeal
Conversion rate	Highlight accuracy
Return rate	Expectation matching

Platform Support

Platform	Highlight Support
Google	Yes (Performance Max, Shopping)
Facebook	Limited (may use in dynamic ads)
Microsoft	Yes (similar to Google)
TikTok	Limited
Pinterest	Limited