Optimizing Titles with AI
AI title optimization improves your product titles by adding missing information, improving structure, and optimizing for search. Well-optimized titles can increase click-through rates by 15-30%.
Why Our Title AI Outperforms
Section titled “Why Our Title AI Outperforms”We don’t just use generic AI prompts. Our title optimization is powered by custom prompts built specifically for product feed performance:
- SEO-first structure — Important keywords front-loaded for search visibility
- Ad conversion patterns — Titles follow high-CTR patterns from top-performing ads
- Platform-specific formatting — Google, Facebook, and TikTok each have different winning formulas
- Continuous improvement — We update our prompts based on real performance data
How AI Title Optimization Works
Section titled “How AI Title Optimization Works”The AI analyzes your product and generates an optimized title:
Before:
Blue ShirtAfter:
Ralph Lauren Men's Classic Fit Oxford Shirt - Light Blue - Size LargeOur custom prompts ensure the AI:
- Front-loads brand and product type (what shoppers search for)
- Includes conversion-driving attributes (color, size, material)
- Follows platform character limits
- Uses proven high-CTR title structures
Using AI Title Optimization
Section titled “Using AI Title Optimization”-
Select products
Go to Products and select products to optimize.
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Click Optimize with AI
Choose Titles from the optimization options.
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Configure settings
Set optimization preferences:
- Include brand name
- Add variant attributes
- Target character length
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Review suggestions
AI shows current and suggested titles side by side.
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Apply changes
Accept, edit, or reject each suggestion.
Optimization Settings
Section titled “Optimization Settings”Include Brand
Section titled “Include Brand”| Setting | Result |
|---|---|
| Always | Brand name at start of title |
| When known | Only if brand is in product data |
| Never | Omit brand from title |
Include Attributes
Section titled “Include Attributes”Select which attributes to add:
- Color
- Size
- Material
- Model number
- Gender
Target Length
Section titled “Target Length”| Platform | Recommended Length |
|---|---|
| 70-150 characters | |
| 65-100 characters | |
| TikTok | 50-80 characters |
| 40-100 characters |
What AI Improves
Section titled “What AI Improves”Adds Missing Information
Section titled “Adds Missing Information”| Before | After |
|---|---|
| ”Running Shoes" | "Nike Air Zoom Pegasus 40 Men’s Running Shoes" |
| "Laptop Case" | "15-inch Laptop Sleeve Case - Water-Resistant Neoprene - Black” |
Improves Structure
Section titled “Improves Structure”| Before | After |
|---|---|
| ”Blue large mens shirt cotton" | "Men’s Cotton Dress Shirt - Blue - Large" |
| "WIDGET MODEL ABC123 PREMIUM" | "Premium Widget ABC123 - Professional Grade” |
Optimizes for Search
Section titled “Optimizes for Search”AI includes keywords shoppers actually search for:
| Category | Common Search Terms Added |
|---|---|
| Apparel | Gender, material, style |
| Electronics | Brand, model, key spec |
| Home | Material, dimensions, style |
| Beauty | Brand, product line, size |
Reviewing AI Suggestions
Section titled “Reviewing AI Suggestions”The review interface shows:
| Column | Description |
|---|---|
| Product | Product image and current title |
| Current Title | Your existing title |
| Suggested Title | AI-generated title |
| Actions | Accept, Edit, or Reject |
Accept
Section titled “Accept”Click Accept to use the AI title as-is.
Click Edit to modify the suggestion before applying.
Reject
Section titled “Reject”Click Reject to keep your original title.
Bulk Title Optimization
Section titled “Bulk Title Optimization”For large catalogs:
- Filter products by category or type
- Select all (or use “Select All Filtered”)
- Run AI optimization
- Use “Accept All” for similar products
- Review unique products individually
Examples by Category
Section titled “Examples by Category”Apparel
Section titled “Apparel”Original: “T-Shirt Red M” Optimized: “Men’s Classic Crew Neck T-Shirt - Cherry Red - Medium - 100% Cotton”
Original: “Summer Dress” Optimized: “Women’s Floral Maxi Dress - Sleeveless - Blue/White Print - Size 8”
Electronics
Section titled “Electronics”Original: “Wireless Earbuds” Optimized: “Sony WF-1000XM5 Wireless Noise-Canceling Earbuds - Black”
Original: “Phone Charger” Optimized: “20W USB-C Fast Charger for iPhone 15 - Apple MFi Certified”
Home Goods
Section titled “Home Goods”Original: “Coffee Table” Optimized: “Mid-Century Modern Coffee Table - Solid Oak - 48 inch - Natural Finish”
Original: “Pillow” Optimized: “Memory Foam Bed Pillow - Queen Size - Medium Firm - Cooling Gel Layer”
AI Title Templates
Section titled “AI Title Templates”Combine AI with templates for consistent results:
- AI optimizes the base title
- Template adds standard elements
Template: {ai_title} | Free Shipping | {brand}
Result: Men's Running Shoes - Blue - Size 10 | Free Shipping | Nike
Measuring Impact
Section titled “Measuring Impact”Track these metrics after optimization:
| Metric | What to Watch |
|---|---|
| Click-through rate | Should improve with better titles |
| Impressions | May increase with better keyword matching |
| Conversion rate | Should maintain or improve |
| Search impression share | Better titles = more relevance |
Common Issues
Section titled “Common Issues”AI removes important information
Section titled “AI removes important information”Solution: Edit the suggestion to add back critical details. Provide feedback through the review interface.
Titles too long for platform
Section titled “Titles too long for platform”Solution: Adjust target length setting before optimization.
Inconsistent formatting
Section titled “Inconsistent formatting”Solution: Run AI optimization in batches by category for consistency.