Creating a Facebook/Meta Catalog Feed

Facebook Catalog feeds power product ads on Facebook, Instagram, and Messenger. This guide shows you how to create a compatible feed.

Prerequisites

Products synced in Feedy McFeed Feed
Meta Business Suite account
Commerce Manager access

Creating Your Facebook Catalog Feed

Navigate to Feeds

Click Feeds in the left sidebar, then Create Feed.
Select Facebook/Meta

Choose Facebook/Meta as your platform.
Name your feed

Use a descriptive name like “Facebook Catalog - All Products”.
Choose format

Select CSV (recommended for Facebook) or XML.
Select products

Choose products to include. Facebook works well with:
- All products for dynamic ads
- Specific collections for targeted campaigns
Create the feed

Click Create Feed to generate.

Required Attributes for Facebook

Attribute	Description	Notes
id	Unique identifier	Max 100 characters
title	Product name	Max 200 characters
description	Product details	Max 9,999 characters
availability	in stock, out of stock	Must be accurate
condition	new, refurbished, used	Required
price	Price with currency	Format: “19.99 USD”
link	Product page URL	Must be accessible
image_link	Main image URL	Min 500x500 pixels
brand	Brand name	Required for most products

Recommended Attributes

Improve your catalog performance with:

Attribute	Purpose
sale_price	Show discounted prices
sale_price_effective_date	Sale date range
product_type	Your categorization
google_product_category	Product taxonomy
additional_image_link	Multiple images (up to 10)
color	Product color
size	Product size
gender	Target gender
age_group	Target age

Facebook-Specific Fields

These fields are unique to Facebook:

Field	Description
fb_product_category	Facebook’s own taxonomy
quantity_to_sell_on_facebook	Inventory for FB checkout
rich_text_description	HTML-formatted description
video	Product video URL

Submitting to Facebook

Method 1: Scheduled Fetch (Recommended)

Go to Commerce Manager
Select your catalog
Click Data sources > Add items > Data feed
Choose Scheduled feed
Paste your Feedy McFeed Feed URL
Set fetch schedule (daily recommended)

Method 2: Manual Upload

Download your feed from Feedy McFeed Feed
In Commerce Manager, choose Upload file
Upload the CSV/XML file
Repeat when products change

Facebook Catalog Best Practices

Images

Minimum size: 500x500 pixels
Recommended: 1024x1024 pixels
Format: JPG or PNG
Background: White or neutral
No text overlays on product images

Titles

Keep titles clear and descriptive:

Include brand, product name, key features
Avoid ALL CAPS
No promotional text (“Free shipping!”)

Inventory Accuracy

Facebook requires accurate availability:

Update feed when stock changes
Use “out of stock” rather than removing products
Set up automated sync for real-time accuracy

Dynamic Ads Setup

After your catalog is ready:

Install Facebook Pixel on your Shopify store
Create product sets in Commerce Manager
Build dynamic ad campaigns targeting:
- Website visitors (retargeting)
- Lookalike audiences
- Interest-based audiences

Common Issues

Products rejected

Check image size (minimum 500x500)
Verify prices match your website
Ensure links are accessible
Remove policy-violating products

Feed not updating

Verify feed URL is correct in Commerce Manager
Check fetch schedule settings
Manually trigger a fetch to test

Missing products

Review product filters in Feedy McFeed Feed
Check if products are excluded by rules
Verify products have required attributes