Creating a Pinterest Catalog Feed
Pinterest Catalogs power Product Pins and Shopping Ads on Pinterest. This guide shows you how to create a feed that works with Pinterest’s visual discovery platform.
Prerequisites
Section titled “Prerequisites”- Products synced in Feedy McFeed Feed
- Pinterest Business account
- Claimed website in Pinterest
Creating Your Pinterest Catalog Feed
Section titled “Creating Your Pinterest Catalog Feed”-
Navigate to Feeds
Click Feeds in the left sidebar, then Create Feed.
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Select Pinterest
Choose Pinterest as your platform.
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Name your feed
Use a descriptive name like “Pinterest Catalog - All Products”.
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Choose format
Select CSV or TSV (both work well with Pinterest).
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Select products
Choose products that are visually appealing—Pinterest is highly visual.
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Create the feed
Click Create Feed to generate.
Required Attributes for Pinterest
Section titled “Required Attributes for Pinterest”| Attribute | Description | Requirements |
|---|---|---|
| id | Unique identifier | Max 127 characters |
| title | Product name | Max 500 characters |
| description | Product details | Max 10,000 characters |
| link | Product page URL | Must match claimed domain |
| image_link | Main image URL | Min 100x100, rec 1000x1000 |
| price | Price with currency | Format: “19.99 USD” |
| availability | in stock, out of stock, preorder | Lowercase |
| condition | new, refurbished, used | Required |
Recommended Attributes
Section titled “Recommended Attributes”Improve your catalog visibility:
| Attribute | Purpose |
|---|---|
| brand | Brand name for filtering |
| google_product_category | Product categorization |
| product_type | Your own categorization |
| sale_price | Show discounts |
| additional_image_link | Multiple images (up to 10) |
| color | Product color |
| size | Product size |
| gender | Target gender |
| age_group | Target age |
| material | Product material |
| pattern | Product pattern |
Pinterest-Specific Fields
Section titled “Pinterest-Specific Fields”| Field | Description |
|---|---|
| ad_link | Separate tracking URL for ads |
| mobile_link | Mobile-optimized product page |
| product_pin | Detailed product information |
| free_shipping_label | Highlight free shipping |
| free_shipping_limit | Minimum order for free shipping |
Image Best Practices for Pinterest
Section titled “Image Best Practices for Pinterest”Pinterest is highly visual. Optimize your images:
Dimensions
Section titled “Dimensions”| Type | Recommended | Minimum |
|---|---|---|
| Standard | 1000x1500 (2:3) | 100x100 |
| Square | 1000x1000 (1:1) | 100x100 |
Quality Guidelines
Section titled “Quality Guidelines”- High resolution — Crisp, clear images
- Good lighting — Natural light preferred
- Styled shots — Lifestyle imagery performs well
- No text overlays — Let Pinterest add product info
- Vertical orientation — 2:3 ratio gets more visibility
What Works on Pinterest
Section titled “What Works on Pinterest”- Lifestyle images showing products in use
- Flat lays with complementary items
- Step-by-step or how-to imagery
- Seasonal and aspirational content
Submitting to Pinterest
Section titled “Submitting to Pinterest”Setting Up Catalogs
Section titled “Setting Up Catalogs”- Go to Pinterest Business Hub
- Click Catalogs in the menu
- Click Create catalog
- Enter catalog name and details
Adding Your Feed
Section titled “Adding Your Feed”- In your catalog, click Add data source
- Select Data feed
- Choose URL as the source
- Paste your Feedy McFeed Feed URL
- Select your feed format (CSV/TSV)
- Set file encoding (UTF-8)
- Set update schedule
- Click Create data source
Feed Processing
Section titled “Feed Processing”Pinterest processes feeds within 24 hours:
- Check Diagnostics for errors
- Review sample products
- Fix any flagged issues
Pinterest Advertising Options
Section titled “Pinterest Advertising Options”Shopping Ads
Section titled “Shopping Ads”Automatically promote products from your catalog:
- Target by interests and keywords
- Retarget website visitors
- Reach users searching for similar products
Collections Ads
Section titled “Collections Ads”Showcase multiple products together:
- Hero image with product grid
- Curated product sets
- Campaign-specific groupings
Catalog Sales Campaigns
Section titled “Catalog Sales Campaigns”Optimize for conversions:
- Dynamic retargeting
- Prospecting to new audiences
- Automatic creative optimization
Best Practices
Section titled “Best Practices”Category Selection
Section titled “Category Selection”Use Pinterest’s preferred categories:
- Home & Garden
- Fashion
- Beauty
- Food & Drink
- DIY & Crafts
Seasonal Content
Section titled “Seasonal Content”Pinterest users plan ahead:
- Upload holiday products 45+ days early
- Seasonal content performs well
- Plan for key shopping moments
Rich Pins
Section titled “Rich Pins”Enable Rich Pins for extra features:
- Real-time pricing
- Stock availability
- Direct links to purchase
Common Issues
Section titled “Common Issues”Products not showing
Section titled “Products not showing”- Verify domain is claimed
- Check product links match claimed domain
- Review feed for formatting errors
Low engagement
Section titled “Low engagement”- Improve image quality
- Use vertical images (2:3)
- Add lifestyle imagery
Feed errors
Section titled “Feed errors”- Check file encoding (UTF-8)
- Verify all required fields present
- Ensure prices include currency code