Understanding Feed Settings

Every feed has configurable settings that control what products are included and how they’re formatted. This guide explains all available options.

Accessing Feed Settings

Go to Feeds in the left sidebar
Click on a feed name
Click the Settings tab

Basic Settings

Feed Name

A descriptive name for your feed. Use clear names that indicate:

Platform (Google, Facebook, etc.)
Market or region (US, UK, EU)
Product subset (Apparel, Electronics)

Examples:

“Google Shopping - US - All Products”
“Facebook Catalog - Clearance”
“Microsoft - UK Market”

Platform

The advertising platform this feed targets:

Google Shopping
Facebook/Meta
TikTok
Pinterest
Microsoft/Bing

Changing platforms updates required attributes and formatting.

Format

Output file format:

XML — Flexible, good for complex data
TSV — Google’s preferred format
CSV — Best for Facebook, TikTok, Pinterest

See Feed Formats Explained for details.

Product Selection

Include All Products

Includes every active, non-archived product from your Shopify store.

Filter by Collection

Include only products in specific Shopify collections:

Enable Filter by collection
Select one or more collections
Products in ANY selected collection are included

Filter by Product Type

Include products matching specific product types:

Enable Filter by product type
Enter product types (one per line)
Matches are case-insensitive

Filter by Vendor

Include products from specific vendors:

Enable Filter by vendor
Select vendors from the list
Only products from selected vendors are included

Filter by Tags

Include or exclude products by tag:

Enable Filter by tags
Choose Include or Exclude mode
Enter tags (one per line)

Availability Filter

Control which inventory states to include:

Option	Description
All	Include regardless of stock
In stock only	Only products with inventory
Out of stock only	Only sold-out products
Preorder	Include preorder items

Regional Settings (Geotargeting)

Geotargeting lets you create feeds for specific markets. This is essential for selling internationally—each feed can target a different country with localized settings.

Why Geotargeting Matters

Advertising platforms like Google Shopping require feeds to match the target market:

Prices must be in the local currency
Shipping costs must reflect actual delivery to that country
Language should match the market
Tax rates must comply with local requirements

Example: To sell in both the US and UK, create two feeds:

“Google Shopping - US” targeting United States, USD, English
“Google Shopping - UK” targeting United Kingdom, GBP, English

Target Country

The country where products will be advertised. This affects:

Which shipping zones are required
Currency expectations
Tax requirements
Platform compliance checks

Available countries include all major markets: US, UK, Canada, Australia, Germany, France, and 30+ more.

Currency

The currency for prices in your feed:

Must match your target country (e.g., USD for US, GBP for UK)
Prices are formatted correctly for the selected currency
If your Shopify store uses a different currency, ensure your prices are correct for this market

Language

Content language for titles and descriptions:

Match your target market’s primary language
AI optimization generates content in the selected language
Important for non-English markets (German for Germany, French for France, etc.)

Feed Delivery

Feed URL

Your unique feed URL for platform submission:

Copy URL to clipboard
URLs are permanent unless you delete the feed
Supports token authentication if enabled

Schedule

How often to regenerate:

Interval	Best For
Every 6 hours	Frequent price/inventory changes
Every 12 hours	Most stores (recommended)
Every 24 hours	Stable inventory
Manual only	Testing or special cases

Specific Time Scheduling

Set exact times for feed generation:

Enable Schedule at specific times
Add times (in your timezone)
Feed regenerates at each scheduled time

Useful when:

Platforms fetch at specific times
You want to control server load
Coordinating with inventory updates

Content Settings

Title Template

Customize how product titles are generated:

Variable	Description
`{title}`	Shopify product title
`{variant_title}`	Variant name (size, color)
`{brand}`	Brand/vendor name
`{sku}`	Product SKU
`{product_type}`	Product type

Example: {brand} {title} - {variant_title}

Result: “Nike Air Max 90 - Black / Size 10”

Description Source

Where to get product descriptions:

Shopify description — Use your product descriptions
Custom field — Use a metafield
AI generated — Let AI create descriptions

UTM Parameters

Add tracking parameters to product URLs:

Parameter	Typical Value
utm_source	google, facebook, etc.
utm_medium	cpc, shopping
utm_campaign	your campaign name

Example result:

https://yourstore.com/product?utm_source=google&utm_medium=cpc

Advanced Settings

Include Variants

Control variant handling:

All variants — Each variant is a separate feed item
Primary variant only — Only the first/default variant
Variants with images — Only variants with unique images

Product Identifiers

Configure identifier requirements:

Setting	Behavior
Require GTIN	Only include products with GTIN
Require brand	Only include products with brand
Use SKU as MPN	Fall back to SKU when MPN is empty

Image Settings

Configure image handling:

Setting	Description
Prefer variant images	Use variant-specific images when available
Include all images	Add additional_image_link attributes
Max images	Limit number of additional images

Multi-Region Shipping Zones

Configure shipping costs for each country you ship to. You can add up to 100 shipping zones per feed—essential for international selling.

Each shipping zone includes:

Setting	Description
Country	Two-letter country code (US, GB, DE, etc.)
Price	Shipping cost with currency
Service	Shipping service name (e.g., “Standard”, “Express”)
Handling time	Days to process the order (min/max)
Transit time	Days in transit (min/max)

Example configuration for a US feed:

Country	Price	Service	Handling	Transit
US	$5.99	Standard	1-2 days	3-5 days
US	$14.99	Express	1 day	1-2 days
CA	$12.99	Standard	1-2 days	5-10 days

Tips:

Add a shipping zone for your target country at minimum
Include neighboring countries if you ship there
Google Shopping requires shipping for product approval
Use the “Add zone” button to add more countries

Multi-Region Tax Settings

Configure tax rates for each country or region. You can add up to 100 tax regions per feed.

Each tax region includes:

Setting	Description
Country	Two-letter country code
Tax rate	Percentage rate (e.g., 20 for 20%)
Tax shipping	Whether shipping is taxed in this region

Example configuration:

Country	Rate	Tax Shipping
US	Varies by state	No
GB	20%	Yes
DE	19%	Yes
FR	20%	Yes