Including/Excluding Products
Filters determine which products appear in each feed. Use them to create targeted feeds for different platforms, markets, or campaigns.
Filter Types
Section titled “Filter Types”| Filter | Description |
|---|---|
| Collection | Include products from specific collections |
| Product type | Filter by Shopify product type |
| Vendor | Include products from specific vendors |
| Tags | Include/exclude by product tags |
| Availability | Filter by stock status |
| Price | Filter by price range |
Configuring Filters
Section titled “Configuring Filters”Access Feed Filters
Section titled “Access Feed Filters”- Go to Feeds > select feed > Settings
- Scroll to Product Selection section
- Configure filters
- Save and regenerate
Collection Filter
Section titled “Collection Filter”Include only products from specific Shopify collections.
- Enable Filter by collection
- Select collections to include
- Products in ANY selected collection are included
Use Cases
Section titled “Use Cases”- “Google Shopping” collection for ad-ready products
- Seasonal collections for holiday campaigns
- Brand collections for brand-specific feeds
Product Type Filter
Section titled “Product Type Filter”Include products matching specific product types.
- Enable Filter by product type
- Enter product types (one per line)
- Matches are case-insensitive
Examples
Section titled “Examples”T-ShirtsPantsDressesShoesUse Cases
Section titled “Use Cases”- Apparel-only feeds
- Category-specific campaigns
- Platform restrictions (some products banned)
Vendor Filter
Section titled “Vendor Filter”Include products from specific vendors/brands.
- Enable Filter by vendor
- Select vendors from dropdown
- Only products from selected vendors included
Use Cases
Section titled “Use Cases”- Brand-specific feeds
- Authorized reseller feeds
- Excluding certain brands
Combining Filters
Section titled “Combining Filters”Filters combine with AND logic:
Collection: "Summer Sale"AND Product type: "Dresses"AND Availability: "In stock"
= Only in-stock dresses from Summer Sale collectionExample Combinations
Section titled “Example Combinations”| Feed | Filters |
|---|---|
| Premium products | Collection: “Premium” |
| Clearance | Tags: “clearance” + Price: under $50 |
| US only | Collection: “US Shipping” |
| Best sellers | Collection: “Best Sellers” + In stock |
Include vs Exclude Logic
Section titled “Include vs Exclude Logic”Include Mode
Section titled “Include Mode”Products matching filter ARE included:
- “Include products in collection X”
- “Include products with tag Y”
Exclude Mode
Section titled “Exclude Mode”Products matching filter are NOT included:
- “Exclude products with tag ‘no-ads’”
- “Exclude out of stock products”
Combining Include and Exclude
Section titled “Combining Include and Exclude”Include: Collection "All Products"Exclude: Tag "no-feed"Exclude: Out of stock
= All products except those tagged "no-feed" or out of stockViewing Filter Results
Section titled “Viewing Filter Results”Preview
Section titled “Preview”Before saving:
- Configure filters
- Click Preview
- See matching product count
- Review sample products
After Saving
Section titled “After Saving”- Go to feed details
- View Products tab
- See all included products
Filter Best Practices
Section titled “Filter Best Practices”Use Collections for Control
Section titled “Use Collections for Control”- Create feed management collections in Shopify
- Add/remove products from collections
- Feeds update automatically
Tag Strategically
Section titled “Tag Strategically”| Tag | Purpose |
|---|---|
| no-feed | Exclude from all feeds |
| google-only | Include in Google feed only |
| featured | High-priority products |
| clearance | Sale items |
Test Before Launch
Section titled “Test Before Launch”- Create test feed with filters
- Review included products
- Verify expected products present
- Check unexpected products excluded
Common Filter Patterns
Section titled “Common Filter Patterns”Platform-Specific Feeds
Section titled “Platform-Specific Feeds”Google Shopping:
- Filter: Collection “Google Shopping”
- Exclude: Products violating Google policies
Facebook Catalog:
- Filter: All products with images 500x500+
- Exclude: Tag “facebook-exclude”
Seasonal Campaigns
Section titled “Seasonal Campaigns”Summer Sale:
Collection: "Summer 2024"Availability: In stockCustom label: "summer"Margin-Based
Section titled “Margin-Based”High-Margin Products:
Tag: "high-margin"Price: Over $50Troubleshooting Filters
Section titled “Troubleshooting Filters”Expected products missing
Section titled “Expected products missing”Check:
- Product matches all filters (AND logic)
- Product not in exclude list
- Product is active in Shopify
- Product synced to Feedy McFeed Feed
Unexpected products included
Section titled “Unexpected products included”Check:
- Filter configuration is correct
- Product in expected collection
- No conflicting include rules
Filter count seems wrong
Section titled “Filter count seems wrong”Verify:
- Sync products to get latest data
- Check for archived products
- Review filter logic carefully