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Including/Excluding Products

Filters determine which products appear in each feed. Use them to create targeted feeds for different platforms, markets, or campaigns.

FilterDescription
CollectionInclude products from specific collections
Product typeFilter by Shopify product type
VendorInclude products from specific vendors
TagsInclude/exclude by product tags
AvailabilityFilter by stock status
PriceFilter by price range
  1. Go to Feeds > select feed > Settings
  2. Scroll to Product Selection section
  3. Configure filters
  4. Save and regenerate

Include only products from specific Shopify collections.

  1. Enable Filter by collection
  2. Select collections to include
  3. Products in ANY selected collection are included
  • “Google Shopping” collection for ad-ready products
  • Seasonal collections for holiday campaigns
  • Brand collections for brand-specific feeds

Include products matching specific product types.

  1. Enable Filter by product type
  2. Enter product types (one per line)
  3. Matches are case-insensitive
T-Shirts
Pants
Dresses
Shoes
  • Apparel-only feeds
  • Category-specific campaigns
  • Platform restrictions (some products banned)

Include products from specific vendors/brands.

  1. Enable Filter by vendor
  2. Select vendors from dropdown
  3. Only products from selected vendors included
  • Brand-specific feeds
  • Authorized reseller feeds
  • Excluding certain brands

Filters combine with AND logic:

Collection: "Summer Sale"
AND Product type: "Dresses"
AND Availability: "In stock"
= Only in-stock dresses from Summer Sale collection
FeedFilters
Premium productsCollection: “Premium”
ClearanceTags: “clearance” + Price: under $50
US onlyCollection: “US Shipping”
Best sellersCollection: “Best Sellers” + In stock

Products matching filter ARE included:

  • “Include products in collection X”
  • “Include products with tag Y”

Products matching filter are NOT included:

  • “Exclude products with tag ‘no-ads’”
  • “Exclude out of stock products”
Include: Collection "All Products"
Exclude: Tag "no-feed"
Exclude: Out of stock
= All products except those tagged "no-feed" or out of stock

Before saving:

  1. Configure filters
  2. Click Preview
  3. See matching product count
  4. Review sample products
  1. Go to feed details
  2. View Products tab
  3. See all included products
  1. Create feed management collections in Shopify
  2. Add/remove products from collections
  3. Feeds update automatically
TagPurpose
no-feedExclude from all feeds
google-onlyInclude in Google feed only
featuredHigh-priority products
clearanceSale items
  1. Create test feed with filters
  2. Review included products
  3. Verify expected products present
  4. Check unexpected products excluded

Google Shopping:

  • Filter: Collection “Google Shopping”
  • Exclude: Products violating Google policies

Facebook Catalog:

  • Filter: All products with images 500x500+
  • Exclude: Tag “facebook-exclude”

Summer Sale:

Collection: "Summer 2024"
Availability: In stock
Custom label: "summer"

High-Margin Products:

Tag: "high-margin"
Price: Over $50

Check:

  • Product matches all filters (AND logic)
  • Product not in exclude list
  • Product is active in Shopify
  • Product synced to Feedy McFeed Feed

Check:

  • Filter configuration is correct
  • Product in expected collection
  • No conflicting include rules

Verify:

  • Sync products to get latest data
  • Check for archived products
  • Review filter logic carefully