Glossary
This glossary defines terms you’ll encounter when using Feedy McFeed Feed and managing product feeds.
Attribute
Section titled “Attribute”A piece of product information in your feed, like title, price, or brand. Platforms require specific attributes for products to be approved.
Auto-sync
Section titled “Auto-sync”Automatic synchronization of product data between your Shopify store and Feedy McFeed Feed.
The manufacturer or brand name of a product. Required for most products in Google Shopping.
Catalog
Section titled “Catalog”Your complete collection of products. In Facebook and TikTok, product feeds are often called “catalogs.”
CSV (Comma-Separated Values)
Section titled “CSV (Comma-Separated Values)”A text file format where data is separated by commas. Some platforms accept CSV feeds.
Custom Label
Section titled “Custom Label”Optional attributes (0-4) that let you group products for campaign management. For example, “seasonal”, “best-seller”, or “clearance”.
Disapproval
Section titled “Disapproval”When a platform rejects a product from your feed due to policy violations or data issues.
A structured file (XML, CSV, or TSV) containing your product data formatted for a specific advertising platform.
Feed URL
Section titled “Feed URL”The web address where your feed file is hosted. Platforms fetch your feed from this URL.
Field Mapping
Section titled “Field Mapping”The configuration that tells Feedy McFeed Feed which Shopify data to use for each feed attribute.
GMC (Google Merchant Center)
Section titled “GMC (Google Merchant Center)”Google’s platform for managing product data that appears in Google Shopping and other Google services.
Google Product Category (GPC)
Section titled “Google Product Category (GPC)”Google’s taxonomy for categorizing products. Accurate categorization improves ad targeting.
GTIN (Global Trade Item Number)
Section titled “GTIN (Global Trade Item Number)”A unique product identifier (UPC, EAN, ISBN, etc.). Required for most products with GTINs.
Health Score
Section titled “Health Score”A 0-100 rating of your feed’s data quality based on validation rules.
Identifier
Section titled “Identifier”A unique code for a product, including GTIN, MPN, and brand combinations.
Impression
Section titled “Impression”When your product ad is displayed to a user.
MPN (Manufacturer Part Number)
Section titled “MPN (Manufacturer Part Number)”A unique code assigned by the manufacturer. Required when GTIN isn’t available.
Merchant Center
Section titled “Merchant Center”See GMC (Google Merchant Center).
The secure authorization method used to connect Feedy McFeed Feed to Google Merchant Center.
Platform
Section titled “Platform”An advertising channel where your products appear (Google, Facebook, TikTok, Pinterest, Microsoft).
Product Type
Section titled “Product Type”Your own categorization for products, like “Clothing > Men’s > T-Shirts”. Different from Google Product Category.
SKU (Stock Keeping Unit)
Section titled “SKU (Stock Keeping Unit)”Your internal product identifier used for inventory management.
Supplemental Feed
Section titled “Supplemental Feed”An additional feed that adds or updates data in your primary feed without replacing it.
The process of updating Feedy McFeed Feed’s product data from your Shopify store.
TSV (Tab-Separated Values)
Section titled “TSV (Tab-Separated Values)”A text file format where data is separated by tabs. Google Shopping’s preferred format.
Taxonomy
Section titled “Taxonomy”A hierarchical classification system. Google Product Category uses Google’s product taxonomy.
Validation
Section titled “Validation”The process of checking your product data against platform requirements.
Variant
Section titled “Variant”A specific version of a product with its own SKU, like a particular size or color.
XML (Extensible Markup Language)
Section titled “XML (Extensible Markup Language)”A structured file format commonly used for product feeds. Supports hierarchical data.