Connecting to Google Merchant Center
Connecting Google Merchant Center (GMC) to Feedy McFeed Feed enables direct product upload, status syncing, and performance tracking. This guide walks you through the connection process.
Prerequisites
Section titled “Prerequisites”Before connecting, ensure you have:
- A Google Merchant Center account
- Admin access to your GMC account
- Products ready in Feedy McFeed Feed
- Your website verified in GMC
Connection Methods
Section titled “Connection Methods”Feedy McFeed Feed supports two ways to get products into GMC:
| Method | Description | Best For |
|---|---|---|
| Feed URL | GMC fetches your feed on a schedule | Most merchants (recommended) |
| Direct Upload | Feedy McFeed Feed pushes products via API | Real-time inventory needs |
Connecting Your GMC Account
Section titled “Connecting Your GMC Account”-
Go to GMC Settings
In Feedy McFeed Feed, click GMC in the left sidebar.
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Click Connect
Click the Connect Google Merchant Center button.
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Sign in to Google
You’ll be redirected to Google. Sign in with the account that has GMC access.
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Grant permissions
Review and approve the permissions Feedy McFeed Feed needs:
- View and manage your Merchant Center account
- Manage your product listings
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Select your Merchant ID
If you have multiple GMC accounts, select the one to connect.
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Confirm connection
Click Confirm to complete the connection.
After Connecting
Section titled “After Connecting”Once connected, Feedy McFeed Feed can:
Sync Product Status
Section titled “Sync Product Status”See which products are:
- Approved — Showing in ads
- Pending — Being reviewed
- Disapproved — Issues need fixing
Track Performance
Section titled “Track Performance”View metrics from GMC:
- Impressions
- Clicks
- Click-through rate
- Conversions (if tracking enabled)
Upload Products Directly
Section titled “Upload Products Directly”Push products via API instead of feed URL (optional).
Required Permissions
Section titled “Required Permissions”Feedy McFeed Feed requests these Google permissions:
| Permission | Purpose |
|---|---|
| Content API for Shopping | Upload and manage products |
| Merchant Center reports | Fetch performance data |
We never access:
- Your Google Ads account
- Your Google Analytics
- Any other Google services
Troubleshooting Connection
Section titled “Troubleshooting Connection””Access denied” error
Section titled “”Access denied” error”Cause: Your Google account doesn’t have GMC admin access. Solution: Sign in with an account that has admin permissions, or ask a GMC admin to grant you access.
”No Merchant Center found”
Section titled “”No Merchant Center found””Cause: Your Google account isn’t linked to any GMC account. Solution: Create a GMC account or get access from your organization.
Connection timeout
Section titled “Connection timeout”Cause: Network or Google service issue. Solution: Wait a few minutes and try again.
Multiple GMC accounts
Section titled “Multiple GMC accounts”Cause: Your Google account has access to multiple Merchant IDs. Solution: Select the correct Merchant ID during connection setup.
Verifying Connection
Section titled “Verifying Connection”After connecting, verify the setup:
- Go to GMC in Feedy McFeed Feed
- Check the connection status shows “Connected”
- Verify your Merchant ID is correct
- Check that product sync status is updating
Connection Security
Section titled “Connection Security”How We Protect Your Data
Section titled “How We Protect Your Data”- OAuth 2.0 for secure authentication
- AES-256-CBC encryption for stored tokens
- No passwords stored
- Tokens refreshed automatically
Revoking Access
Section titled “Revoking Access”To disconnect Feedy McFeed Feed from GMC:
From Feedy McFeed Feed:
- Go to GMC
- Click Disconnect
- Confirm disconnection
From Google:
- Go to Google Account Security
- Find “Third-party apps with account access”
- Remove Feedy McFeed Feed
Next Steps
Section titled “Next Steps”After connecting:
- Set up feed URLs in GMC (recommended)
- Or enable direct upload
- Monitor product status
- Track performance data
Do I need a GMC connection to use Feedy McFeed Feed?
Section titled “Do I need a GMC connection to use Feedy McFeed Feed?”No. You can use Feedy McFeed Feed to generate feeds and manually submit them to GMC. The connection enables additional features like status syncing and performance tracking.
Can I connect multiple GMC accounts?
Section titled “Can I connect multiple GMC accounts?”Currently, Feedy McFeed Feed supports one GMC connection per store. Contact support if you need multiple accounts.
Will disconnecting affect my existing feeds?
Section titled “Will disconnecting affect my existing feeds?”No. Your feeds remain intact. You’ll just lose the status syncing and performance tracking features.