Direct Product Upload to GMC

Direct upload pushes products to GMC via API instead of waiting for GMC to fetch your feed. This enables near real-time updates for stores with frequent changes.

Feed URL vs Direct Upload

Feature	Feed URL	Direct Upload
Update speed	Hours (fetch schedule)	Minutes
Setup complexity	Simple	Requires GMC connection
API quotas	None	Subject to limits
Best for	Most stores	High-frequency changes

Prerequisites

Before enabling direct upload:

Connect your GMC account
Have products in Feedy McFeed Feed
Verify your GMC account is in good standing

Enabling Direct Upload

Go to feed settings

Navigate to Feeds > select feed > Settings.
Enable direct upload

Toggle Direct upload to GMC on.
Select target

Choose the GMC destination:
- Primary feed — Your main product listing
- Supplemental feed — Updates to existing products
Configure sync frequency

Set how often to push updates:
- On every feed regeneration
- At specific intervals
- On product changes (real-time)
Save settings

Click Save to activate.

How Direct Upload Works

Product change in Shopify
       ↓
Feedy McFeed Feed detects change
       ↓
Product data validated
       ↓
Pushed to GMC via API
       ↓
Product live in minutes

Upload Modes

Batch Upload

Push all products at once:

Best for: Initial setup, full refreshes
Timing: On schedule or manual trigger
Scope: Entire feed

Incremental Upload

Push only changed products:

Best for: Ongoing updates
Timing: Minutes after change detected
Scope: Modified products only

Real-Time Upload

Push immediately on change:

Best for: Critical inventory changes
Timing: Seconds after change
Scope: Individual products

API Quotas and Limits

Google imposes limits on Content API:

Limit Type	Amount
Products per request	10,000
Requests per day	Based on account
Products per day	Based on account

Feedy McFeed Feed manages quotas automatically:

Batches requests efficiently
Retries on temporary failures
Queues during high volume

Checking Quota Usage

Go to GMC > Upload Status
View daily API usage
See remaining quota

Upload Status Monitoring

View Upload History

Go to GMC > Upload History
See recent uploads with status
Filter by date, status, or product

Status Types

Status	Meaning
Pending	Queued for upload
Uploading	Currently processing
Completed	Successfully uploaded
Partial	Some products failed
Failed	Upload error

Handling Failures

When uploads fail:

Check error message
Fix product data issues
Retry upload

Common failures:

Invalid product data
API quota exceeded
GMC account issues
Network timeouts

Combining with Feed URLs

You can use both methods:

Scenario	Setup
Feed URL primary, API for urgent changes	Feed URL scheduled daily, API for inventory only
API primary, feed URL backup	API for changes, feed URL weekly full refresh

Best Practice

Set up feed URL in GMC (primary source)
Enable direct upload for inventory changes
API updates override feed data
Feed URL catches any missed updates

Performance Considerations

Large Catalogs

For stores with 50,000+ products:

Use batch upload (not real-time)
Schedule during off-peak hours
Allow time for processing

Frequent Changes

For stores with many daily changes:

Use incremental upload
Set reasonable batch intervals (5-15 min)
Monitor API quota usage

Troubleshooting

Products not appearing in GMC

Check:

Upload status shows completed
Products meet GMC requirements
No disapprovals in GMC

Upload taking too long

Solutions:

Reduce batch size
Schedule during off-peak
Check network connectivity

Quota exceeded