Syncing Performance Data
When connected to GMC, Feedy McFeed Feed syncs performance data to help you understand which products perform best in Shopping campaigns.
Available Metrics
Section titled “Available Metrics”| Metric | Description |
|---|---|
| Impressions | Times your product appeared |
| Clicks | Times shoppers clicked your ad |
| CTR | Click-through rate (clicks ÷ impressions) |
| Conversions | Completed purchases (if tracked) |
| Revenue | Sales attributed to ads (if tracked) |
Viewing Performance Data
Section titled “Viewing Performance Data”Dashboard Overview
Section titled “Dashboard Overview”The Feedy McFeed Feed dashboard shows:
- Total impressions (last 30 days)
- Total clicks
- Average CTR
- Top performing products
Product-Level Performance
Section titled “Product-Level Performance”- Go to Products
- Click on a product
- View Performance tab
- See metrics over time
Feed-Level Performance
Section titled “Feed-Level Performance”- Go to Feeds
- Select a feed
- View Performance section
- See aggregated feed metrics
Performance Timeline
Section titled “Performance Timeline”Choose date ranges:
- Last 7 days
- Last 30 days
- Last 90 days
- Custom range
Compare to previous periods to spot trends.
Understanding Metrics
Section titled “Understanding Metrics”Impressions
Section titled “Impressions”What it measures: How often your product ads appeared.
Healthy signs:
- Consistent or growing impressions
- Impressions across many products
Warning signs:
- Sudden drops (check disapprovals)
- Zero impressions (check eligibility)
Click-Through Rate (CTR)
Section titled “Click-Through Rate (CTR)”Benchmark CTRs:
| Category | Average CTR |
|---|---|
| Apparel | 0.8-1.5% |
| Electronics | 0.5-1.0% |
| Home goods | 0.6-1.2% |
| Beauty | 0.7-1.3% |
Improving CTR:
- Better product titles
- Quality images
- Competitive pricing
- Accurate categories
Conversion Rate
Section titled “Conversion Rate”What affects conversion:
- Price competitiveness
- Product page quality
- Shipping options
- Trust signals
Filtering by Performance
Section titled “Filtering by Performance”Find Top Performers
Section titled “Find Top Performers”- Go to Products
- Sort by clicks (descending)
- Identify winners
Find Underperformers
Section titled “Find Underperformers”- Filter: Impressions > 1000 AND Clicks = 0
- Review product data
- Optimize or remove
Find Opportunities
Section titled “Find Opportunities”High impressions, low clicks might need:
- Better titles
- Better images
- Price adjustment
Performance-Based Actions
Section titled “Performance-Based Actions”For High Performers
Section titled “For High Performers”- Ensure inventory is sufficient
- Increase bids in Google Ads
- Feature in promotions
- Create similar products
For Low Performers
Section titled “For Low Performers”- Improve product data
- Test different titles/images
- Review pricing
- Consider removing from feed
For Zero Impression Products
Section titled “For Zero Impression Products”Check:
- Product is approved
- Product has valid data
- Category has demand
- Bids are competitive
Syncing Performance Data
Section titled “Syncing Performance Data”Automatic Sync
Section titled “Automatic Sync”Performance data syncs automatically:
- Daily refresh for all products
- Previous day’s data available by noon
Manual Refresh
Section titled “Manual Refresh”To update immediately:
- Go to GMC
- Click Sync Performance
- Wait for completion
Sync History
Section titled “Sync History”View sync status:
- Go to GMC > Sync History
- See last successful sync
- Review any sync errors
Using Performance for Optimization
Section titled “Using Performance for Optimization”Custom Labels by Performance
Section titled “Custom Labels by Performance”Create labels based on performance:
| Label | Criteria |
|---|---|
| top-performer | Top 10% by clicks |
| growing | CTR improved 20%+ |
| needs-attention | High impressions, low CTR |
| low-demand | Low impressions |
Use in Google Ads for bid adjustments.
Feed Optimization
Section titled “Feed Optimization”Remove consistently poor performers:
- Identify products with 0 clicks after 1000+ impressions
- Review product data
- Improve or exclude from feed
Budget Allocation
Section titled “Budget Allocation”Focus budget on proven performers:
- Create high-performer campaign
- Higher bids for proven products
- Test budget for new products separately
Performance Benchmarks
Section titled “Performance Benchmarks”Industry Averages
Section titled “Industry Averages”| Metric | Average | Good | Great |
|---|---|---|---|
| CTR | 0.5-1% | 1-2% | >2% |
| Conversion | 1-2% | 2-4% | >4% |
| Approval rate | 85% | 95% | >98% |
Your Performance vs Benchmark
Section titled “Your Performance vs Benchmark”Feedy McFeed Feed shows how you compare:
- Above average (green)
- Average (yellow)
- Below average (red)
Data Export
Section titled “Data Export”Export performance data for analysis:
- Go to GMC > Performance
- Click Export
- Choose format (CSV, Excel)
- Select date range
- Download
Limitations
Section titled “Limitations”Data Availability
Section titled “Data Availability”- 30-day history by default
- Longer history requires Google Ads connection
- Some metrics require conversion tracking
Data Freshness
Section titled “Data Freshness”- 24-48 hour delay typical
- Real-time data not available
- Weekend data may delay further
Attribution
Section titled “Attribution”Performance attributed to Feedy McFeed Feed only for products managed through the app.