Customizing Product Descriptions
Product descriptions provide context that helps shoppers make decisions. Good descriptions improve ad quality, reduce returns, and increase conversions.
Description Best Practices
Section titled “Description Best Practices”Structure Your Content
Section titled “Structure Your Content”Effective descriptions include:
- Opening hook — What makes this product special
- Key features — Bullet-point benefits
- Specifications — Technical details
- Use cases — How to use the product
Focus on Benefits, Not Just Features
Section titled “Focus on Benefits, Not Just Features”| Feature | Benefit |
|---|---|
| ”100% cotton" | "Breathable comfort all day" |
| "32GB storage" | "Store thousands of photos and apps" |
| "Ergonomic handle" | "Reduces hand fatigue during use” |
Character Limits
Section titled “Character Limits”| Platform | Limit |
|---|---|
| 5,000 chars | |
| 9,999 chars | |
| TikTok | 10,000 chars |
| 10,000 chars | |
| Microsoft | 5,000 chars |
Description Formula
Section titled “Description Formula”Template Structure
Section titled “Template Structure”[Opening statement about the product]
Key Features:• [Benefit-focused feature 1]• [Benefit-focused feature 2]• [Benefit-focused feature 3]
[Technical specifications or materials]
[Care instructions or compatibility info]Example: Apparel
Section titled “Example: Apparel”The Ralph Lauren Classic Fit Oxford Shirt delivers timelessstyle with modern comfort.
• Premium 100% cotton for all-day breathability• Classic fit through chest and waist• Signature embroidered pony logo• Button-down collar stays crisp
Machine washable. Imported. Model is 6'1" wearing size Medium.Example: Electronics
Section titled “Example: Electronics”Experience studio-quality sound anywhere with Sony WH-1000XM5headphones—our most advanced noise canceling ever.
• Industry-leading noise cancellation with 8 microphones• 30-hour battery life with quick charge• Crystal-clear calls with AI-powered voice pickup• Lightweight design at just 250g
Includes USB-C cable, audio cable, and carrying case.Compatible with all Bluetooth devices.Customizing Descriptions in Feedy McFeed Feed
Section titled “Customizing Descriptions in Feedy McFeed Feed”Individual Product Override
Section titled “Individual Product Override”- Go to Products
- Click on a product
- Find Feed Description field
- Enter your custom description
- Click Save
Using Shopify Descriptions
Section titled “Using Shopify Descriptions”By default, Feedy McFeed Feed uses your Shopify product descriptions. Make sure they’re optimized:
- Check Shopify Admin > Products
- Review each product’s description
- Update with structured, benefit-focused content
HTML in Descriptions
Section titled “HTML in Descriptions”Some platforms accept limited HTML:
| Tag | Support |
|---|---|
<br> | Most platforms |
<p> | Most platforms |
<ul><li> | Google, Microsoft |
<b>, <strong> | Limited |
AI Description Optimization
Section titled “AI Description Optimization”Feedy McFeed Feed can enhance descriptions with AI:
- Select products
- Click Optimize with AI
- Choose Descriptions
- Review suggestions
- Apply or customize
The AI:
- Improves readability
- Adds relevant keywords
- Structures content logically
- Enhances benefit language
See Optimizing Descriptions with AI for details.
Common Description Mistakes
Section titled “Common Description Mistakes”❌ Copy-Paste from Manufacturer
Section titled “❌ Copy-Paste from Manufacturer”Duplicate content hurts SEO and feels generic. Rewrite in your brand voice.
❌ Too Technical
Section titled “❌ Too Technical”Bad: “Features 802.11ax Wi-Fi 6E with 6GHz band support” Good: “Blazing-fast Wi-Fi 6E connects more devices without slowdown”
❌ Missing Key Information
Section titled “❌ Missing Key Information”Always include:
- Materials/ingredients
- Dimensions/size info
- Care/usage instructions
- Compatibility (if applicable)
❌ Promotional Language
Section titled “❌ Promotional Language”Bad: “BEST DEAL! Buy now! Limited time offer! #1 Seller!” Good: “Customer favorite with 4.8-star average rating from 2,000+ reviews”
❌ Keyword Stuffing
Section titled “❌ Keyword Stuffing”Bad: “Blue shirt men’s shirt cotton shirt casual shirt work shirt dress shirt” Good: “This versatile blue cotton shirt transitions seamlessly from office to weekend”
Platform-Specific Tips
Section titled “Platform-Specific Tips”Google Shopping
Section titled “Google Shopping”- Include brand, material, and size info
- Use clear, factual language
- Avoid promotional claims without substantiation
Facebook/Meta
Section titled “Facebook/Meta”- More conversational tone acceptable
- Emoji can work (use sparingly)
- Focus on lifestyle benefits
TikTok
Section titled “TikTok”- Engaging, youthful language
- Highlight trending features
- Keep it scannable
- Aspirational and inspirational
- Describe how product fits into life
- Include styling/usage tips
Description by Product Type
Section titled “Description by Product Type”Apparel
Section titled “Apparel”Include: Material, fit, size guidance, care instructions, occasions
Electronics
Section titled “Electronics”Include: Key specs, compatibility, what’s included, warranty info
Beauty
Section titled “Beauty”Include: Ingredients, skin type, how to use, expected results
Home Goods
Section titled “Home Goods”Include: Dimensions, materials, assembly, care, room suggestions
Food/Beverage
Section titled “Food/Beverage”Include: Ingredients, allergens, flavor profile, serving suggestions
Testing Descriptions
Section titled “Testing Descriptions”What to Measure
Section titled “What to Measure”| Metric | Indicates |
|---|---|
| Conversion rate | Description effectiveness |
| Return rate | Description accuracy |
| Time on page | Engagement level |
| Bounce rate | First impression quality |
Iteration Process
Section titled “Iteration Process”- Start with best-practices template
- Monitor conversion rates
- A/B test variations
- Roll out winners across catalog