Optional Attributes That Boost Performance
While not strictly required, these attributes significantly improve your ad performance, targeting accuracy, and conversion rates.
High-Impact Attributes
Section titled “High-Impact Attributes”sale_price
Section titled “sale_price”Show promotional pricing:
price: 49.99 USDsale_price: 39.99 USDsale_price_effective_date: 2024-01-01T00:00:00/2024-01-31T23:59:59Impact: Strikethrough pricing increases click-through rates by 10-20%.
additional_image_link
Section titled “additional_image_link”Show multiple product angles:
| Platform | Max Images |
|---|---|
| 10 | |
| 10 | |
| 10 | |
| Microsoft | 10 |
Impact: Multiple images increase conversion rates, especially for apparel and furniture.
google_product_category
Section titled “google_product_category”Accurate categorization improves targeting:
google_product_category: Apparel & Accessories > Clothing > Shirts & Tops > T-ShirtsImpact: Better ad matching, improved search relevance.
product_type
Section titled “product_type”Your own categorization helps with bidding:
product_type: Men's > Shirts > Casual > T-ShirtsImpact: Enables granular campaign segmentation.
custom_label_0 through custom_label_4
Section titled “custom_label_0 through custom_label_4”Create your own product groupings:
| Label | Example Use |
|---|---|
| custom_label_0 | Season (spring, summer, fall, winter) |
| custom_label_1 | Margin (high, medium, low) |
| custom_label_2 | Best sellers, new arrivals |
| custom_label_3 | Promotion tier |
| custom_label_4 | Inventory level |
Impact: Powerful campaign segmentation and bid adjustments.
Product Identification
Section titled “Product Identification”gtin (Global Trade Item Number)
Section titled “gtin (Global Trade Item Number)”Even when not required, GTINs help with:
- Better product matching
- Participation in product reviews
- Higher ad quality scores
Types of GTINs:
- UPC (US): 12 digits
- EAN (Europe): 13 digits
- ISBN (Books): 13 digits
- JAN (Japan): 13 digits
mpn (Manufacturer Part Number)
Section titled “mpn (Manufacturer Part Number)”Required when you don’t have a GTIN:
mpn: ABC-123-XLbrand: NikeShipping Attributes
Section titled “Shipping Attributes”shipping
Section titled “shipping”Provide detailed shipping info:
<g:shipping> <g:country>US</g:country> <g:service>Standard</g:service> <g:price>5.99 USD</g:price></g:shipping>shipping_weight
Section titled “shipping_weight”Enables accurate shipping calculations:
shipping_weight: 1.5 lbshipping_dimensions
Section titled “shipping_dimensions”For dimensional weight calculations:
shipping_length: 10 inshipping_width: 5 inshipping_height: 3 inApparel Attributes
Section titled “Apparel Attributes”Even when not required, these improve apparel performance:
material
Section titled “material”What the product is made of:
material: 100% Cottonpattern
Section titled “pattern”Visual pattern description:
pattern: Stripedsize_type
Section titled “size_type”Type of sizing:
size_type: regular, petite, plus, big and tall, maternitysize_system
Section titled “size_system”Which sizing system:
size_system: US, UK, EU, AUMedia Attributes
Section titled “Media Attributes”video_link (TikTok, Pinterest)
Section titled “video_link (TikTok, Pinterest)”Product videos dramatically improve performance:
video_link: https://example.com/videos/product-demo.mp4Requirements:
- MP4 format
- Under 2GB
- Clear product visibility
lifestyle_image_link
Section titled “lifestyle_image_link”Show products in real-world context:
lifestyle_image_link: https://example.com/images/lifestyle.jpgPromotional Attributes
Section titled “Promotional Attributes”promotion_id
Section titled “promotion_id”Link to merchant promotions:
promotion_id: SUMMER_SALE_20loyalty_points
Section titled “loyalty_points”For loyalty program products:
loyalty_points: 500installment
Section titled “installment”Show payment plans:
<g:installment> <g:months>12</g:months> <g:amount>8.33 USD</g:amount></g:installment>Performance Attributes
Section titled “Performance Attributes”ads_redirect
Section titled “ads_redirect”Track ad-specific traffic:
ads_redirect: https://example.com/product?utm_source=google&utm_medium=cpcmobile_link
Section titled “mobile_link”Mobile-optimized landing page:
mobile_link: https://m.example.com/productAvailability Attributes
Section titled “Availability Attributes”availability_date
Section titled “availability_date”When a preorder will be available:
availability: preorderavailability_date: 2024-06-01sell_on_google_quantity (Google only)
Section titled “sell_on_google_quantity (Google only)”Limit quantity for Google checkout:
sell_on_google_quantity: 10Prioritizing Optional Attributes
Section titled “Prioritizing Optional Attributes”Focus on these first for maximum impact:
| Priority | Attribute | Why |
|---|---|---|
| 1 | sale_price | Visible pricing advantage |
| 2 | additional_image_link | Increases engagement |
| 3 | google_product_category | Better targeting |
| 4 | custom_labels | Campaign optimization |
| 5 | shipping | Reduces surprises at checkout |
| 6 | gtin | Quality score improvements |
Adding Optional Attributes in Feedy McFeed Feed
Section titled “Adding Optional Attributes in Feedy McFeed Feed”Individual Product
Section titled “Individual Product”- Go to Products
- Click on a product
- Scroll to optional attributes
- Fill in values
- Click Save
Bulk Update
Section titled “Bulk Update”- Go to Products
- Select multiple products
- Click Bulk Edit
- Choose attributes to update
- Apply changes
Feed-Level Defaults
Section titled “Feed-Level Defaults”Set defaults for all products in a feed:
- Go to Feeds > select feed > Settings
- Scroll to Default Values
- Set values that apply to all products
- Save settings