Required Product Attributes

Each advertising platform requires specific product attributes. Missing required attributes cause product disapprovals. This guide covers what’s required and how to ensure your products have the necessary data.

Universal Required Attributes

These attributes are required by all platforms:

Attribute	Description	Where It Comes From
id	Unique product identifier	Shopify product/variant ID
title	Product name	Shopify title (customizable)
description	Product details	Shopify description (customizable)
link	Product page URL	Shopify product URL
image_link	Main product image	Shopify featured image
price	Product price	Shopify price
availability	Stock status	Shopify inventory

Tip

Feedy McFeed Feed automatically maps these from your Shopify data. You rarely need to manually configure them.

Google Shopping Requirements

Google has the most comprehensive requirements:

Always Required

Attribute	Description	Notes
id	Unique ID	Max 50 characters
title	Product title	Max 150 characters
description	Product description	Max 5,000 characters
link	Product URL	Must match your domain
image_link	Image URL	Min 100x100 pixels
price	Price with currency	Must match website
availability	Stock status	in stock, out of stock, preorder
brand	Brand name	Required for most products
condition	Product condition	new, refurbished, used

Identifier Requirements

Products need identifiers for proper matching:

Scenario	Required Attributes
Products with GTIN	gtin
Products without GTIN	brand + mpn
Custom/handmade products	identifier_exists = false

Apparel Requirements

Additional requirements for clothing:

Attribute	Required For
gender	All apparel
age_group	All apparel
color	All apparel
size	All apparel

Facebook/Meta Requirements

Attribute	Required	Notes
id	Yes	Max 100 characters
title	Yes	Max 200 characters
description	Yes	Recommended: 1,000+ chars
availability	Yes	in stock, out of stock
condition	Yes	new, refurbished, used
price	Yes	Include currency
link	Yes	Must be accessible
image_link	Yes	Min 500x500 pixels
brand	Yes	Required for most products

TikTok Requirements

Attribute	Required	Notes
sku_id	Yes	Your product identifier
title	Yes	Max 200 characters
description	Yes	Max 10,000 characters
availability	Yes	Case sensitive
condition	Yes	Case sensitive
price	Yes	Format: “USD 19.99”
link	Yes	HTTPS required
image_link	Yes	Min 500x500 pixels
brand	Yes	Required

Pinterest Requirements

Attribute	Required	Notes
id	Yes	Max 127 characters
title	Yes	Max 500 characters
description	Yes	Max 10,000 characters
link	Yes	Must match claimed domain
image_link	Yes	Min 100x100 pixels
price	Yes	Include currency code
availability	Yes	Lowercase
condition	Yes	Required

Microsoft/Bing Requirements

Attribute	Required	Notes
id	Yes	Max 50 characters
title	Yes	Max 150 characters
description	Yes	Max 5,000 characters
link	Yes	Your website URL
image_link	Yes	Min 220x220 pixels
price	Yes	Include currency
availability	Yes	Required
brand	Yes	Required
condition	Yes	Required

Checking Missing Attributes

In Feedy McFeed Feed

1. Go to Products
2. Look for warning icons
3. Click a product to see missing attributes
4. Use filters to find products with issues

Bulk Check

1. Go to Feeds and select your feed
2. View the Health Score
3. Click View Issues
4. Filter by “Missing required attribute”

Adding Missing Attributes

Method 1: Individual Product Edit

1. Go to Products
2. Click on a product
3. Fill in missing fields (brand, GTIN, etc.)
4. Click Save

Method 2: Bulk Edit

1. Go to Products
2. Select multiple products
3. Click Bulk Edit
4. Set values for the selected products
5. Click Apply

Method 3: Shopify Metafields

Store data in Shopify metafields:

1. In Shopify Admin, go to Settings > Custom data
2. Add metafields for GTIN, brand, etc.
3. Fill in values on your products
4. Configure Feedy McFeed Feed to use these metafields

Method 4: Import/Export

1. Export products from Feedy McFeed Feed
2. Add missing data in a spreadsheet
3. Import the updated file

Identifier Strategy

If You Have GTINs

1. Add GTIN (UPC, EAN, ISBN) to products
2. Ensure GTINs are valid (check digit correct)
3. Feedy McFeed Feed validates GTIN format automatically

If You Don’t Have GTINs

1. Add brand name to all products
2. Add MPN (manufacturer part number)
3. For truly custom products, set identifier_exists: false

Common Issues

”Missing brand”

Solution: Add brand/vendor to products in Shopify or Feedy McFeed Feed.

”Invalid GTIN”

Solution: Verify GTIN is correct. Use a GTIN validator. Common issues:

• Wrong number of digits
• Invalid check digit
• Non-numeric characters

”Missing identifiers”

Solution: Add either:

• Valid GTIN, OR
• Brand + MPN combination

”Missing apparel attributes”

Solution: Add gender, age_group, color, and size to clothing products.

Attribute Priority

When the same attribute can come from multiple sources:

1. Feedy McFeed Feed override (highest priority)
2. Shopify metafield
3. Shopify default field
4. Default value (if configured)

Related Guides

• Optional Attributes
• Fixing GTIN Errors
• Validation Rules