Customizing Product Titles
Product titles are the most visible part of your ads. Well-crafted titles improve click-through rates, relevance, and ad quality scores.
Title Best Practices
Section titled “Title Best Practices”Include Key Information
Section titled “Include Key Information”Effective titles include:
- Brand name — Recognition and trust
- Product name — What it is
- Key attributes — Color, size, material
- Model/variant — Specific version
Order Matters
Section titled “Order Matters”Put the most important information first:
| Position | Content | Example |
|---|---|---|
| First | Brand (if known) | Nike |
| Second | Product type | Men’s Running Shoes |
| Third | Key attributes | Air Max 90, Black/White |
| Fourth | Size/variant | Size 10 |
Example: “Nike Air Max 90 Men’s Running Shoes - Black/White - Size 10”
Character Limits
Section titled “Character Limits”| Platform | Limit | Displayed |
|---|---|---|
| 150 chars | ~70 chars in ads | |
| 200 chars | Varies by placement | |
| TikTok | 200 chars | ~50-60 chars typically |
| 500 chars | ~40 chars in feed | |
| Microsoft | 150 chars | ~70 chars in ads |
Title Formulas
Section titled “Title Formulas”Apparel
Section titled “Apparel”[Brand] [Gender] [Product Type] - [Material] - [Color] - [Size]Example: “Levi’s Men’s 501 Original Jeans - Denim - Medium Stonewash - 32x30”
Electronics
Section titled “Electronics”[Brand] [Product Name] [Model Number] - [Key Spec] - [Color/Variant]Example: “Apple iPhone 15 Pro Max 256GB - Natural Titanium”
Home Goods
Section titled “Home Goods”[Brand] [Product Type] - [Material] - [Dimensions] - [Color]Example: “West Elm Mid-Century Sofa - Velvet - 86 inch - Dusty Rose”
Beauty
Section titled “Beauty”[Brand] [Product Line] [Product Type] - [Shade/Variant] - [Size]Example: “Charlotte Tilbury Pillow Talk Lipstick - Medium - 3.5g”
Customizing Titles in Feedy McFeed Feed
Section titled “Customizing Titles in Feedy McFeed Feed”Individual Product Override
Section titled “Individual Product Override”- Go to Products
- Click on a product
- Find Feed Title field
- Enter your custom title
- Click Save
The custom title is used instead of the Shopify title.
Title Templates
Section titled “Title Templates”Apply patterns across products:
- Go to Feeds > select feed > Settings
- Find Title Template
- Use variables:
| Variable | Description |
|---|---|
{title} | Shopify product title |
{variant_title} | Variant name |
{brand} | Brand/vendor |
{product_type} | Product type |
{sku} | Product SKU |
{color} | Color attribute |
{size} | Size attribute |
Example template:
{brand} {title} - {color} - {size}Variant-Level Titles
Section titled “Variant-Level Titles”Set different titles for each variant:
- Go to Products > click product > Variants tab
- Click on a variant
- Enter a custom title
- Save changes
This is powerful for products where variants are significantly different.
AI Title Optimization
Section titled “AI Title Optimization”Feedy McFeed Feed’s AI can improve your titles:
- Select products to optimize
- Click Optimize with AI
- Choose Titles
- Review suggestions
- Apply or edit
The AI:
- Adds missing keywords
- Improves formatting
- Includes relevant attributes
- Optimizes for search
See Optimizing Titles with AI for details.
Common Title Mistakes
Section titled “Common Title Mistakes”❌ Too Short
Section titled “❌ Too Short”Bad: “Blue Shirt” Good: “Ralph Lauren Men’s Oxford Shirt - Classic Fit - Light Blue - Large”
❌ Missing Brand
Section titled “❌ Missing Brand”Bad: “Wireless Headphones - Black” Good: “Sony WH-1000XM5 Wireless Noise-Canceling Headphones - Black”
❌ Promotional Text
Section titled “❌ Promotional Text”Bad: “SALE! Best Price! Amazing T-Shirt FREE SHIPPING” Good: “Nike Dri-FIT Men’s Training T-Shirt - Black - Large”
❌ All Caps
Section titled “❌ All Caps”Bad: “NIKE AIR MAX 90 RUNNING SHOES” Good: “Nike Air Max 90 Running Shoes - Men’s - White/Black”
❌ Keyword Stuffing
Section titled “❌ Keyword Stuffing”Bad: “Shoes Running Shoes Men’s Shoes Athletic Shoes Sport Shoes Nike” Good: “Nike Air Zoom Pegasus 40 Men’s Running Shoes - Black/White”
Platform-Specific Tips
Section titled “Platform-Specific Tips”Google Shopping
Section titled “Google Shopping”- Include GTINs in title if helpful for search
- Use model numbers for electronics
- Include size system for apparel (US, UK, EU)
Facebook/Meta
Section titled “Facebook/Meta”- More conversational titles work well
- Include emotional triggers when appropriate
- Consider mobile display truncation
TikTok
Section titled “TikTok”- Trendy, engaging language
- Include product benefits
- Keep it punchy and scannable
- Lifestyle-oriented titles
- Include use cases
- Aspirational language works
Testing Titles
Section titled “Testing Titles”A/B Testing Approach
Section titled “A/B Testing Approach”- Create two feed variations with different title templates
- Run both in separate campaigns
- Compare click-through rates
- Adopt the winner
Metrics to Watch
Section titled “Metrics to Watch”| Metric | What It Indicates |
|---|---|
| CTR | Title attractiveness |
| Conversion rate | Title accuracy |
| Impression share | Relevance |
| Quality score | Overall effectiveness |