Variant-Level Customization

Feedy McFeed Feed’s variant-level customization lets you set different titles, descriptions, and attributes for each product variant. This is a key differentiator from most feed apps that only support product-level customization.

Why Variant-Level Matters

Consider a t-shirt available in multiple colors:

Without variant customization:

All colors share the same title: “Cotton T-Shirt”
Shoppers searching for “blue t-shirt” may not find your blue variant

With variant customization:

Red variant: “Classic Cotton T-Shirt - Cherry Red”
Blue variant: “Classic Cotton T-Shirt - Ocean Blue”
Each variant appears in relevant searches

What You Can Customize Per Variant

Attribute	Product Level	Variant Level
Title	✓	✓
Description	✓	✓
Google Product Category	✓	✓
Custom Labels (0-4)	✓	✓
GTIN	✓	✓
MPN	✓	✓
Color	—	✓
Size	—	✓
Material	✓	✓
Pattern	✓	✓
Gender	✓	✓
Age Group	✓	✓

How Inheritance Works

Variant settings override product settings:

Product Level:
  Title: "Classic T-Shirt"
  Description: "Comfortable cotton tee"
  Color: (not set)

Variant Level (Blue/Medium):
  Title: "Classic T-Shirt - Ocean Blue"
  Color: "Blue"
  Description: (not set - uses product description)

Feed Output:
  Title: "Classic T-Shirt - Ocean Blue" (variant override)
  Description: "Comfortable cotton tee" (inherited)
  Color: "Blue" (variant specific)

Customizing Variants in Feedy McFeed Feed

Accessing Variant Settings

Go to Products
Click on a product
Click the Variants tab
Click on a specific variant

Setting Variant-Specific Values

In the variant editor, find the attribute you want to customize
Enable Use custom value toggle
Enter the variant-specific value
Click Save

Bulk Variant Updates

For products with many variants:

In the product view, click Edit All Variants
See all variants in a spreadsheet-like view
Edit multiple variants at once
Click Save All

Title Templates for Variants

Use templates that automatically include variant info:

Template:

{product_title} - {color} - {size}

Results:

“Classic T-Shirt - Red - Small”
“Classic T-Shirt - Blue - Medium”
“Classic T-Shirt - Green - Large”

Conditional Templates

Include variant options only when present:

{product_title}{% if color %} - {color}{% endif %}{% if size %} - {size}{% endif %}

Variant-Specific Images

Each variant can have its own image:

In Shopify, assign images to specific variants
Feedy McFeed Feed automatically uses variant images
Override in Feedy McFeed Feed if needed

Image Priority

Variant-specific image (Feedy McFeed Feed override)
Variant-specific image (Shopify)
Product featured image

Variant GTINs

Different variants often have different barcodes:

Setting Individual GTINs

Go to product > Variants tab
Select a variant
Enter the variant’s GTIN
Repeat for each variant

Importing Variant GTINs

Export products from Feedy McFeed Feed
Add GTINs in the variant rows
Import the updated file

Use Cases

Apparel with Color/Size

Variant	Custom Title	Color	Size
Red/S	”Premium Hoodie - Cherry Red - Small”	Red	Small
Red/M	”Premium Hoodie - Cherry Red - Medium”	Red	Medium
Blue/S	”Premium Hoodie - Navy Blue - Small”	Blue	Small
Blue/M	”Premium Hoodie - Navy Blue - Medium”	Blue	Medium

Electronics with Storage/Color

Variant	Custom Title	Custom Label
64GB Black	”iPhone 15 64GB - Black”	budget
256GB Black	”iPhone 15 256GB - Black”	mid-tier
512GB Black	”iPhone 15 512GB - Black”	premium

Bundles with Different Quantities

Variant	Custom Title	Price Strategy
Pack of 3	”Premium Socks - 3 Pack”	value
Pack of 6	”Premium Socks - 6 Pack”	best-value
Single	”Premium Socks - Single Pair”	regular

Best Practices

Do Customize When:

Color/material significantly affects appearance
Variants have different GTINs
Variants target different audiences
Size affects search behavior

Don’t Over-Customize When:

Variants are minor (like ring sizes)
All variants share the same images
Product-level title already includes variant info

Maintain Consistency

Use consistent color naming (not “Red” and “Cherry” for same color)
Follow the same title pattern across variants
Keep descriptions cohesive

Performance Impact

Variant customization improves:

Metric	Impact
Search relevance	Variants match more specific queries
Click-through rate	Shoppers see exactly what they want
Conversion rate	Less confusion at checkout
Return rate	Products match expectations

Troubleshooting

Variant overrides not appearing

Check that “Use custom value” is enabled
Verify the feed has been regenerated
Confirm the variant is included in the feed

Too many variants to manage

Use title templates with variables
Import/export for bulk updates
Apply AI optimization in batch

Inconsistent variant data

Export all variants
Standardize values in spreadsheet
Re-import cleaned data