Scheduling Automatic Feed Updates

Automatic updates keep your feeds synchronized with your Shopify store. Configure schedules to match your inventory change frequency and platform fetch times.

Why Schedule Updates

Benefit	Description
Accurate prices	Feed reflects current pricing
Correct inventory	Out-of-stock items marked properly
New products	Recently added products appear
Updated content	Title/description changes sync

Scheduling Options

Interval-Based

Regenerate at regular intervals:

Interval	Best For
Every 1 hour	Very frequent changes
Every 3 hours	Active inventory
Every 6 hours	Moderate changes
Every 12 hours	Standard stores
Every 24 hours	Stable catalogs

Time-Based (Cron)

Regenerate at specific times:

2:00 AM — Early morning update
8:00 AM — Before business hours
2:00 PM — Midday refresh
8:00 PM — Evening update

Configuring Schedules

Setting Interval Schedule

Go to Feeds > select feed > Settings
Find Update Schedule section
Choose Interval
Select interval (1, 3, 6, 12, or 24 hours)
Click Save

Setting Time-Based Schedule

Go to Feeds > select feed > Settings
Find Update Schedule section
Choose Specific times
Click Add time
Enter time (in your timezone)
Repeat for additional times
Click Save

Coordinating with Platform Fetch

Google Merchant Center

If GMC fetches at 6:00 AM:

Schedule Feedy McFeed Feed regeneration at 4:00 AM
Allows time for generation
Fresh data ready for fetch

Multiple Platforms

If using multiple platforms with different fetch times:

Schedule more frequent updates, OR
Time updates before earliest fetch

Schedule Examples

E-commerce with Daily Price Changes

Regeneration: Every 6 hours
Times: 2 AM, 8 AM, 2 PM, 8 PM
Platform fetch: 9 AM daily

Stable Inventory Store

Regeneration: Every 24 hours
Time: 3 AM
Platform fetch: 6 AM daily

High-Volume Flash Sales

Regeneration: Every 1 hour
Platform fetch: Multiple times daily
Consider: Direct upload for real-time

Auto-Regeneration Triggers

Beyond schedules, feeds regenerate on:

Trigger	When
Product sync	After Shopify sync completes
Manual request	When you click “Regenerate”
Settings change	After saving feed settings
Bulk edit	After bulk product updates

Trigger Configuration

Go to Settings > Auto-Regeneration
Enable/disable triggers:
- After product sync
- After bulk edits
- After settings changes
Save

Monitoring Scheduled Updates

Recent Generations

Go to Feeds > select feed
View Generation History
See timestamps and status

Generation Status

Status	Meaning
Scheduled	Waiting for scheduled time
Queued	In generation queue
Generating	Currently processing
Complete	Finished successfully
Failed	Error occurred

Failed Generations

If generation fails:

Check error message
Review product data for issues
Fix problems
Manually trigger regeneration

Best Practices

Don’t Over-Regenerate

Excessive regeneration:

Wastes server resources
May hit rate limits
Increases costs

Recommended: Match regeneration frequency to actual change frequency.

Time Zone Awareness

Schedules use your account timezone:

Go to Settings > Account
Verify timezone is correct
Schedules display in your timezone

Leave Buffer Time

Schedule regeneration with buffer:

Generation can take 1-30 minutes
Large catalogs take longer
Allow time before platform fetch

Advanced: Webhook Triggers

For real-time updates:

Enable webhook triggers in settings
When Shopify product changes, webhook fires
Feedy McFeed Feed queues regeneration
Feed updates within minutes

Pausing Schedules

To temporarily stop automatic updates:

Go to feed Settings
Toggle Automatic updates off
Click Save

Schedules remain configured but don’t execute.