Skip to content
Feedy McFeed Feed Help

My Products Are Disapproved in GMC

Product disapprovals happen when your products don’t meet Google’s requirements. This guide helps you identify issues and fix them.

Finding Disapproved Products

Section titled “Finding Disapproved Products”

In Feedy McFeed Feed

Section titled “In Feedy McFeed Feed”
  1. Go to Products
  2. Filter by: GMC Status = Disapproved
  3. Review affected products

In Google Merchant Center

Section titled “In Google Merchant Center”
  1. Go to GMC > Diagnostics
  2. View “Product issues”
  3. Filter by “Disapproved”

Common Disapproval Reasons

Section titled “Common Disapproval Reasons”

Missing Identifiers

Section titled “Missing Identifiers”

Error: “Missing unique product identifier”

Required: GTIN, or brand + MPN

Fix:

  1. Add GTIN (UPC/EAN) if available
  2. Or add both brand AND MPN
  3. For custom products: Set identifier_exists: false

Learn more →

Price Mismatch

Section titled “Price Mismatch”

Error: “Price in feed doesn’t match landing page”

Cause: Feed price ≠ website price

Fix:

  1. Sync prices in Shopify
  2. Regenerate feed
  3. Request re-review in GMC

Learn more →

Image Issues

Section titled “Image Issues”

Error: “Image quality insufficient” or “Image doesn’t meet requirements”

Causes:

  • Image too small
  • Promotional text on image
  • Wrong format

Fix:

  1. Use images at least 100x100 (250x250 for apparel)
  2. Remove text overlays
  3. Use JPG or PNG format

Learn more →

Missing Required Attributes

Section titled “Missing Required Attributes”

Error: “Missing required attribute”

Common missing:

  • Brand
  • Condition
  • Google Product Category
  • Apparel attributes (color, size, gender, age_group)

Fix:

  1. Identify missing attribute
  2. Add to product in Feedy McFeed Feed
  3. Regenerate feed

Learn more →

Policy Violations

Section titled “Policy Violations”

Error: “Product policy violation”

Common causes:

  • Prohibited products
  • Misleading claims
  • Counterfeit goods
  • Restricted content

Fix:

  1. Review Google Shopping policies
  2. Remove or modify violating content
  3. Request review after fixing

Fixing Disapprovals Step by Step

Section titled “Fixing Disapprovals Step by Step”

Step 1: Identify the Issue

Section titled “Step 1: Identify the Issue”
  1. Check GMC Diagnostics for specific error
  2. Or view in Feedy McFeed Feed product details
  3. Note the exact reason

Step 2: Fix the Data

Section titled “Step 2: Fix the Data”
IssueAction
Missing dataAdd required attribute
Wrong dataCorrect the value
Policy issueModify or remove product
Technical issueFix and regenerate feed

Step 3: Regenerate Feed

Section titled “Step 3: Regenerate Feed”
  1. Make fixes in Feedy McFeed Feed
  2. Click Regenerate
  3. Wait for completion

Step 4: Request Review (if needed)

Section titled “Step 4: Request Review (if needed)”
  1. In GMC, go to affected product
  2. Click “Request review”
  3. Wait for Google’s response

Bulk Fixing Disapprovals

Section titled “Bulk Fixing Disapprovals”

Same Issue, Many Products

Section titled “Same Issue, Many Products”
  1. Filter by disapproval reason
  2. Identify common fix
  3. Bulk edit to apply fix
  4. Regenerate feed

Example: Missing Brand

Section titled “Example: Missing Brand”
  1. Filter: “Missing brand”
  2. Group by vendor
  3. Bulk edit: Set brand = vendor
  4. Apply to all
  5. Regenerate

Priority Fixing

Section titled “Priority Fixing”

Critical Priority

Section titled “Critical Priority”

Fix these first:

  • Best-selling products
  • Products in active campaigns
  • High-margin items

Lower Priority

Section titled “Lower Priority”

Can wait:

  • Low-traffic products
  • Out-of-season items
  • Products you plan to remove

Preventing Future Disapprovals

Section titled “Preventing Future Disapprovals”

Data Quality

Section titled “Data Quality”
  • Fill all required attributes
  • Use accurate GTINs
  • Keep prices synced
  • Meet image standards

Regular Audits

Section titled “Regular Audits”
  • Check GMC Diagnostics weekly
  • Review validation in Feedy McFeed Feed
  • Monitor health score

Automated Checks

Section titled “Automated Checks”

Enable notifications for:

  • New disapprovals
  • Health score drops
  • Data issues

When to Contact Google

Section titled “When to Contact Google”

Contact Google support if:

  • Disapproval seems incorrect
  • You’ve fixed the issue but still disapproved
  • You need policy clarification
  • Account-level issues
Section titled “Related Guides”