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Feedy McFeed Feed Help

GMC Account Suspension Recovery

Account suspensions are serious but recoverable. This guide walks you through understanding why you were suspended and how to get reinstated.

Understanding Suspensions

Section titled “Understanding Suspensions”

Account vs Product Issues

Section titled “Account vs Product Issues”
TypeScopeImpact
Product disapprovalIndividual productsThose products don’t show
Account suspensionEntire accountAll products blocked
Account warningPendingTime to fix before suspension

Common Suspension Reasons

Section titled “Common Suspension Reasons”
ReasonDescription
MisrepresentationWebsite content doesn’t match ads
Policy violationsProducts violate Google policies
Data qualityRepeated feed issues
Missing informationRequired business info missing
Website issuesSite doesn’t work properly

Before You Appeal

Section titled “Before You Appeal”

Step 1: Identify the Cause

Section titled “Step 1: Identify the Cause”
  1. Check suspension email for reason
  2. Review GMC Diagnostics
  3. Check for warning emails you may have missed

Step 2: Audit Your Account

Section titled “Step 2: Audit Your Account”

Website audit:

  • Do prices match your feed?
  • Is checkout working?
  • Are all products available?
  • Is contact info visible?
  • Is return policy clear?

Feed audit:

  • Are GTINs accurate?
  • Are prices current?
  • Are images compliant?
  • Is required data present?

Policy audit:

  • Are you selling prohibited items?
  • Any misleading claims?
  • Are products authentic?

Fixing Issues

Section titled “Fixing Issues”

Misrepresentation

Section titled “Misrepresentation”

Common causes:

  • Website doesn’t match feed data
  • Hidden fees at checkout
  • Products not actually available
  • Different prices in ads vs website

Fix:

  1. Ensure feed prices match website exactly
  2. Remove hidden fees or disclose upfront
  3. Only advertise available products
  4. Sync data between feed and website

Policy Violations

Section titled “Policy Violations”

Fix:

  1. Review Google Shopping policies
  2. Remove violating products
  3. Modify any misleading content
  4. Document your changes

Data Quality

Section titled “Data Quality”

Fix:

  1. Add all required attributes
  2. Fix GTIN errors
  3. Improve image quality
  4. Update prices and availability

Website Issues

Section titled “Website Issues”

Fix:

  1. Ensure site is accessible
  2. Fix broken checkout
  3. Add required pages (contact, returns, privacy)
  4. Improve mobile experience

Submitting an Appeal

Section titled “Submitting an Appeal”

  1. Wait until issues are fixed

    Don’t appeal until you’ve addressed all problems.

  2. Document your changes

    Write down what you fixed.

  3. Go to Merchant Center

    Navigate to the suspension notification.

  4. Click Request Review

    Submit your appeal.

  5. Provide details

    Explain what was wrong and how you fixed it.

  6. Wait for response

    Google reviews within 7-10 business days.

Writing an Effective Appeal

Section titled “Writing an Effective Appeal”

Do Include

Section titled “Do Include”
  • Acknowledgment of the issue
  • Specific changes you made
  • Evidence of compliance
  • Commitment to ongoing compliance

Example Appeal

Section titled “Example Appeal”
We acknowledge our account was suspended for
[specific reason].


We have taken the following corrective actions:
1. [Specific fix]
2. [Specific fix]
3. [Specific fix]


We have verified our website and feed data now
match completely. We've implemented processes
to prevent this issue from recurring.


We request reinstatement of our account.

Don’t Include

Section titled “Don’t Include”
  • Blame or excuses
  • Emotional language
  • Demands or threats
  • False claims of compliance

After Appeal Submission

Section titled “After Appeal Submission”

If Approved

Section titled “If Approved”
  • Account reinstated
  • Products begin showing again
  • Monitor closely to prevent repeat

If Denied

Section titled “If Denied”
  • Read denial reason carefully
  • Make additional fixes
  • Wait before appealing again
  • Consider reaching out to Google support

Appeal Limits

Section titled “Appeal Limits”

Google limits appeals:

  • Don’t submit multiple rapid appeals
  • Wait 7+ days between attempts
  • Each failed attempt can hurt your case

Prevention Strategies

Section titled “Prevention Strategies”

Regular Audits

Section titled “Regular Audits”

Monthly:

  • Check GMC Diagnostics
  • Verify price matching
  • Review disapprovals
  • Test checkout process

Automated Monitoring

Section titled “Automated Monitoring”

Use Feedy McFeed Feed to:

  • Get disapproval alerts
  • Track health score
  • Monitor sync status

Stay Informed

Section titled “Stay Informed”
  • Read Google Merchant Center updates
  • Follow policy changes
  • Address warnings promptly

Getting Help

Section titled “Getting Help”

Google Support

Section titled “Google Support”
  • Use GMC help contact form
  • Provide Merchant ID
  • Be specific about issues

Feedy McFeed Feed Support

Section titled “Feedy McFeed Feed Support”

We can help with:

  • Feed data issues
  • Integration problems
  • Best practice guidance

Contact: support@lenuslabs.com

Section titled “Related Guides”