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Fixing Missing Required Attributes

Missing required attributes are a common cause of product disapprovals. This guide helps you identify and fix missing data.

Finding Products with Missing Attributes

Section titled “Finding Products with Missing Attributes”

  1. Go to Products

    Click Products in the sidebar.

  2. Apply filter

    Click Filters and select:

    • “Has Issues” = Yes
    • Or specific: “Missing Brand”, “Missing GTIN”

  3. Review results

    Products with missing attributes are listed with issue indicators.

Common Missing Attributes

Section titled “Common Missing Attributes”

Brand

Section titled “Brand”

Why it’s required: Identifies the manufacturer for proper matching.

How to fix:

  • Set brand from Shopify vendor field
  • Manually enter brand name
  • Use metafield mapping

If you don’t have a brand:

  • For custom/handmade: Set identifier_exists: false
  • For private label: Use your store name

GTIN (UPC/EAN/ISBN)

Section titled “GTIN (UPC/EAN/ISBN)”

Why it’s required: Unique identifier for product matching.

How to fix:

  • Add barcode to Shopify product
  • Enter GTIN in Feedy McFeed Feed
  • Import GTINs from spreadsheet

If you don’t have GTIN:

  • Provide brand + MPN instead
  • Set identifier_exists: false for custom products

Google Product Category

Section titled “Google Product Category”

Why it’s required: Determines ad targeting and policy compliance.

How to fix:

  • Use AI suggestions
  • Manually select from taxonomy
  • Bulk assign by product type

Product Description

Section titled “Product Description”

Why it’s required: Provides shoppers with product information.

How to fix:

  • Use Shopify product description
  • Write custom feed descriptions
  • Use AI to generate descriptions

Product Images

Section titled “Product Images”

Why it’s required: Shoppers need to see the product.

How to fix:

  • Add images in Shopify
  • Verify image URLs are accessible
  • Check image meets size requirements

Fixing Missing Brand

Section titled “Fixing Missing Brand”

Method 1: Use Shopify Vendor

Section titled “Method 1: Use Shopify Vendor”
  1. Go to Settings > Field Mappings
  2. Find “Brand” mapping
  3. Set source to “Vendor”
  4. Save and regenerate

Method 2: Bulk Edit

Section titled “Method 2: Bulk Edit”
  1. Filter products by vendor
  2. Select all from same brand
  3. Bulk edit: Set brand = vendor name
  4. Repeat for each vendor

Method 3: Import

Section titled “Method 3: Import”
  1. Export products
  2. Add brand column
  3. Fill in brand names
  4. Import updated file

Fixing Missing GTIN

Section titled “Fixing Missing GTIN”

Validating GTINs

Section titled “Validating GTINs”

Before adding, verify GTINs are valid:

  • 8 digits (GTIN-8)
  • 12 digits (UPC-A)
  • 13 digits (EAN)
  • 14 digits (GTIN-14)

Use online validators to check the check digit.

Adding GTINs

Section titled “Adding GTINs”

Individual product:

  1. Go to Products > select product
  2. Enter GTIN in the GTIN field
  3. Save

Bulk import:

  1. Export products
  2. Add GTIN column
  3. Fill from manufacturer data
  4. Import

When You Don’t Have GTINs

Section titled “When You Don’t Have GTINs”

Set identifier_exists: false for:

  • Handmade products
  • Vintage items
  • Custom products
  • Store brand without GTINs

Fixing Missing Category

Section titled “Fixing Missing Category”

Using AI Suggestions

Section titled “Using AI Suggestions”
  1. Select uncategorized products
  2. Click Optimize with AI > Categories
  3. Review suggestions
  4. Apply accurate categories

Manual Selection

Section titled “Manual Selection”
  1. Select product
  2. Click Google Product Category field
  3. Search for your category
  4. Select from dropdown

Bulk Assignment

Section titled “Bulk Assignment”
  1. Filter by product type
  2. Select all matching products
  3. Bulk edit: Set category
  4. Repeat for each type

Fixing Apparel Attributes

Section titled “Fixing Apparel Attributes”

Apparel requires additional attributes:

Gender

Section titled “Gender”
ValueUse For
maleMen’s products
femaleWomen’s products
unisexUnisex products

Age Group

Section titled “Age Group”
ValueUse For
newborn0-3 months
infant3-12 months
toddler1-5 years
kids5-13 years
adultTeen and adult

Color

Section titled “Color”

Use standard color names:

  • Red, Blue, Green (not “Ruby”, “Navy”, “Forest”)
  • For patterns: “Red/Blue” or “Multicolor”

Size

Section titled “Size”

Match your size system:

  • US, UK, EU sizes
  • S, M, L, XL
  • Numeric (32, 34, 36)

Attribute Source Priority

Section titled “Attribute Source Priority”

When multiple sources are available:

  1. Feedy McFeed Feed override — Always used if set
  2. Shopify metafield — Used if configured
  3. Shopify standard field — Default mapping
  4. Default value — Fallback if set

Bulk Fix Workflow

Section titled “Bulk Fix Workflow”

For large catalogs:

  1. Export products with issues

    Filter and export products missing data.

  2. Fix in spreadsheet

    Fill in missing values using manufacturer data, existing records, or research.

  3. Validate before import

    Check data format matches requirements.

  4. Import and verify

    Import file and check issue count decreased.

Preventing Missing Attributes

Section titled “Preventing Missing Attributes”

In Shopify

Section titled “In Shopify”
  • Require key fields during product creation
  • Use metafields for additional data
  • Train staff on data requirements

In Feedy McFeed Feed

Section titled “In Feedy McFeed Feed”
  • Set up validation alerts
  • Use rules to flag incomplete products
  • Regular data audits
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