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Feedy McFeed Feed Help

Fixing Price Mismatches

Price mismatches occur when the price in your feed doesn’t match your website. This is a common cause of disapprovals because it violates platform policies on price accuracy.

Why Price Matching Matters

Section titled “Why Price Matching Matters”
PlatformPolicy
GoogleFeed price must match landing page
FacebookPrice accuracy required
TikTokPrice must match checkout
AllMismatches = trust violation

Common Causes

Section titled “Common Causes”

Timing Issues

Section titled “Timing Issues”
CauseDescriptionSolution
Feed lagPrice changed, feed not regeneratedRegenerate feed
Fetch delayGMC fetched old feedWait for next fetch
CachePlatform cached old priceWait 24-48 hours

Data Issues

Section titled “Data Issues”
CauseDescriptionSolution
Currency mismatchDifferent currenciesSet correct currency
Tax handlingTax included/excludedMatch settings
Variant pricingWrong variant priceCheck variant mapping
RoundingDecimal precisionMatch platform requirements

Technical Issues

Section titled “Technical Issues”
CauseDescriptionSolution
Geolocation pricingPrice varies by regionUse regional feeds
A/B testingDifferent prices shownUse consistent price
Member pricingLogged-in discountsUse public price

Identifying Price Mismatches

Section titled “Identifying Price Mismatches”

In Feedy McFeed Feed

Section titled “In Feedy McFeed Feed”
  1. Go to Products
  2. Filter: “Price Mismatch” = Yes
  3. Review flagged products

In Google Merchant Center

Section titled “In Google Merchant Center”
  1. Go to Diagnostics
  2. Filter by “Price mismatch”
  3. See affected products

Fixing Price Mismatches

Section titled “Fixing Price Mismatches”

Step 1: Verify Actual Prices

Section titled “Step 1: Verify Actual Prices”

Check your website price:

  1. Open product page in incognito browser
  2. Check price displayed
  3. Note the currency

Check your feed price:

  1. Download feed file
  2. Find the product
  3. Compare price values

Step 2: Identify the Cause

Section titled “Step 2: Identify the Cause”
If…Then…
Website price is correctRegenerate feed
Feed price is correctUpdate website
Both correct but differentCheck currency/tax settings
Prices match but still flaggedPlatform cache—wait

Step 3: Fix the Issue

Section titled “Step 3: Fix the Issue”

For timing issues:

  1. Update price in Shopify
  2. Wait for sync (or manual sync)
  3. Regenerate feed
  4. Request re-fetch in platform

For currency issues:

  1. Go to feed Settings
  2. Verify currency matches target market
  3. Regenerate feed

For tax issues:

  1. Check Shopify tax settings
  2. Check feed tax configuration
  3. Align both systems

Currency and Regional Pricing

Section titled “Currency and Regional Pricing”

Multi-Currency Stores

Section titled “Multi-Currency Stores”

If you sell in multiple currencies:

  1. Create separate feeds per currency
  2. Set correct currency for each
  3. Match to target market

Shopify Markets

Section titled “Shopify Markets”

If using Shopify Markets:

  1. Enable Markets integration
  2. Prices auto-convert
  3. Create regional feeds

Tax Handling

Section titled “Tax Handling”

Price Including Tax

Section titled “Price Including Tax”

Some regions expect tax-inclusive prices:

RegionTax in Price
USUsually excluded
UKIncluded (VAT)
EUIncluded (VAT)
AustraliaIncluded (GST)

Configuration

Section titled “Configuration”
  1. Go to feed Settings
  2. Find “Tax handling”
  3. Choose:
    • Exclude tax
    • Include tax
    • Use Shopify settings

Sale Prices

Section titled “Sale Prices”

When running sales:

Correct Format

Section titled “Correct Format”
price: 49.99 USD
sale_price: 39.99 USD
sale_price_effective_date: 2024-01-01T00:00:00/2024-01-31T23:59:59

Common Mistakes

Section titled “Common Mistakes”
MistakeIssueFix
Updating price, not sale_priceRegular price loweredUse sale_price attribute
Sale ended but sale_price remainsPrice mismatchRemove expired sale_price
Missing effective dateSale price always showsAdd date range

Real-Time Price Updates

Section titled “Real-Time Price Updates”

For frequently changing prices:

Option 1: Frequent Regeneration

Section titled “Option 1: Frequent Regeneration”
  1. Set feed to regenerate every 1-3 hours
  2. Ensure GMC fetches frequently
  3. Monitor for lag

Option 2: Direct Upload API

Section titled “Option 2: Direct Upload API”
  1. Enable direct upload
  2. Push price changes immediately
  3. No waiting for feed fetch

Option 3: Supplemental Feed

Section titled “Option 3: Supplemental Feed”
  1. Create price-only supplemental feed
  2. Update more frequently
  3. Main feed updates less often

Prevention Strategies

Section titled “Prevention Strategies”

Automated Alerts

Section titled “Automated Alerts”

Set up alerts for price changes:

  1. Go to Settings > Notifications
  2. Enable “Price change alerts”
  3. Get notified when prices change
  4. Manually trigger regeneration if needed

Scheduled Regeneration

Section titled “Scheduled Regeneration”

Align regeneration with:

  • After price updates complete
  • Before platform fetches
  • Multiple times daily if needed

Sync Verification

Section titled “Sync Verification”

Before important periods (holidays, sales):

  1. Regenerate feed manually
  2. Download and verify prices
  3. Force fetch in platform
  4. Check diagnostics
Section titled “Related Guides”